Tips to Win the War of the Nutraceuticals

If a consumer goes to Vitamin Shoppe or GNC, chances are that they are overwhelmed within the first 30 seconds. With so many brands fighting for your attention, it’s almost like Game of Thrones in the nutraceutical aisle. A steady flow of product advancements have led to ongoing consumer demand and a tremendous supply of […]

The Final Touch: How to Choose the Right Finish for Your Product

You’ve created the perfect label design to match your awesome product.   All of the decisions that you have made over the last few months are finally done, right?  Well, not quite yet.  You’ll probably need to choose one more important item to cross the finish line, literally.  It’s something that will not only enhance the […]

Want Packaging Perfection? It’s All About Prototyping.

No matter how great a product is, its packaging could be the deciding factor for many consumer purchases.  That’s why it’s crucial to get it right, and the only way to do that is by first creating a prototype before you go into mass production. What Exactly is a Packaging Prototype?   Essentially a packaging […]

Upcoming Events

Anaheim Convention Center
Anaheim, CA
March 7-9 , 2019
Booth 3479

sse

Meadowlands Exposition Center
Secaucas, NJ
April 9-10 , 2019
Booth B152

Baltimore Convention Center
Baltimore, MD
September 12-14, 2019
Booth 3044