Label Lookback: Favorite Packaging Projects of 2021

2021 was quite a year! As soon as New Year’s Day was over, our presses were running at full capacity. In fact, over the last 12 months, we printed an estimated 500,000,000 labels. In January, we were still printing thousands of hand sanitizer labels, but as the Covid vaccine rolled out, so did an abundance of new consumer products. Check out some of our favorite projects:

Seeing is believing.
Click here for a free sample kit.

Pressure Sensitive

Manic Panic really wanted their packaging to pop on their Amplified line of semi-permanent, vegan hair color, so it was time for a makeover. We printed the pressure sensitive label on a white bopp using cold holographic foil to achieve the very on-trend glitter effect.

Shrink Sleeve

We pulled out all of the stops for our client, OL Products, and actually won a Best of Category Premier Print Award! This striking copper shrink sleeve features a pink and orange gradient with turquoise accents and a raised gold pattern that mimics an iconic arabesque-shaped Moroccan tile. To achieve the multi-faceted look, Overnight Labels ran the 9-color job on two presses. To add dimension and a tactile effect, a silk screen UV was applied, which increased the complexity of the printing process.

Flexible Packaging

Hydracy is focused on providing innovative ways to make hydration a more pleasant and engaging experience. We printed these on-the-go berry-flavored stick packs on a flexo press using two shades of purple and matte lamination to achieve the clean, tone-on-tone look.

Sustainable

One reason we love working with the Chesapeake Bay Roasting Company is that they share our values when it comes to sustainability. The coffee label for the brand’s Capital City Coffee Blend is printed on a substrate made from a combination of recycled coffee bags and post-consumer waste. The label is affixed to a resealable bulk bag is made of Biotre, an earth-friendly compostable packaging material.

Thinking about launching a new product or giving your current product a new look next year? Click here to receive a free sample kit, which contains a wide variety of award-winning labels, shrink sleeves and flexible packaging. 

In a hurry for a price quote? Email your needs to custservice@overnightlabels.com or call us at 631.242-4240.

 

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