We all know that Covid-19 has dramatically changed most businesses for the foreseeable future. No one could have predicted that fashion companies would be making face masks. Or that beer, wine and spirit brands would be producing hand sanitizer.
In fact, sales of gel-based hand sanitizers saw a 73% spike in March 2020 and the US hand sanitizer market is expected to grow at a CAGR of over 20% through 2025. With store shelves and online outlets of this important item out of stock, both established and new businesses are ramping up production lines to help. But, switching gears with your product not only means a new label design. Because of the high alcohol content, it may also require a change to your label material.
For example, many wine brands tend to print their labels on a high-end paper stock. This allows them to choose something that may be textured and typically gives an old world look. Some use specialty techniques like embossing to add a luxury quality and help their brand stand out. But these stocks and effects won’t cut it for a hand sanitizer. You run the risk that the labels will peel off, the printed ink will run/smear, and important information about the product will be illegible.
Better With BOPP
For hand sanitizers, a biaxially oriented polypropelyne material, commonly known as BOPP is highly recommended. The moisture and solvent resistance qualities of BOPP have made it a popular material for personal care, household and food & beverage items. It’s preferred because it is durable, non-toxic and the ink will not migrate. BOPP is available in white, clear or silver with either gloss or matte laminates. BOPP is an ideal material to use if your business is using a container that is new to the brand and want a straight forward label shape to save time on overall design. You can also add Also a high end tactile lamination to add a little pizazz to a basic product label.
Shrink Sleeve Success
Shrink sleeves are a perfect fit for hand sanitizers that will be produced in uniquely shaped bottles and containers. This packaging allows for a 360 degree view of graphics, added protection from breakage, and can mask uneven fill lines. Shrink Sleeves are ideal for companies that will be using the same containers as previously produced products, so they won’t have the added time usually needed in the sleeve templating process.
The Correct Combination
In addition to material, other considerations include ink, adhesive and lamination. It’s crucial that your label supplier has the expertise to recommend that right combination of all three. Overnight Labels has been in business for over 30 years and has an expertise in knowing the appropriate products to use that can withstand the high alcohol content found in hand sanitizers, disinfectant wipes and other in-demand Covid-19 products. We’re open and here to help.
For a quote or more information, email firstname.lastname@example.org or call 631-242-4240.