Brand owners know that their packaging needs to be on point in order to stand out on shelves and online. But with so many products fighting for attention, bold color choices or unique container shapes may not be enough. Over the last few years, specialty labels have been the break-out stars in the packaging world. Shiny finishes, tactile coatings or a combination deliver the wow factor to drive up consumer purchase.
Overnight Labels have an expertise in this area and have actually created their own proprietary textures and finishes like leather and snakeskin. “Sometimes the industry has not caught up to packaging designer’s imagination, so we like to do our own new product development,” said Don Earl, president of Overnight Labels. It’s almost like being a chemist, experimenting with different formulas to find right combination of elements to produce a unique sensory experience just by holding a packaged good in your hand.”
Time for a label lift? To receive a sample kit that includes a wide variety of finishes, including award-winning examples, fil out the form below.
In a hurry? Email your needs to custservice@overnightlabels.com or call us at 631-242-4240.
