Packaging needs to be on point in order to stand out on shelves and online.  But with so many beauty products fighting for attention, bold color choices or unique container shapes may not be enough.  Specialty labels with eye-catching finishes, tactile coatings, or a combination of both deliver the wow factor that is influencing today’s consumer purchase.

Don Earl, president of Overnight Labels says, “Every week we see more and more requests for label embellishments, which are produced using a variety of techniques with varnishes, laminations, substrates, and equipment.” Because of the converter’s expertise in this area, Overnight Labels has actually created their own proprietary textures and finishes like leather and snakeskin.

“Sometimes the packaging industry has not yet caught up to a designer’s imagination, so we like to do our own new product development,” said Earl.  It’s almost like being a chemist, experimenting with different formulas to find the perfect combination of elements.  Done well, the consumer is left with a unique sensory experience just by holding a product in their hand.  Adding dimension to a label opens up an array of design options that range from strong to subtle and soft to scratchy.”

Our sample kits are filled with the latest trends in specialty labels including Soft Touch, Glitter, Holographic, Pearlescant, Metallic and Sandy finishes. Just fill out the form below. In a hurry for a  price quote? Email your needs to custservice@overnightlabels.com or call us at 631.242.4240.

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