Covid-19 Causes Switch to Shrink Sleeves

Once considered the new kid in town, shrink sleeves continue to grow. In fact, since the Covid-19 outbreak, some  brands that previously printed directly onto containers have switched to shrink sleeves.  This is due to shorter lead times, cost and because this type of packaging allows manufacturers to produce lower quantities.

Other benefits include 360 degree visuals, product protection, masking uneven fill lines, and tamper-proof packaging. But to avoid any sleeve slip-ups, it’s important that you’re working with an experienced label professional.

Seeing is believing.
Click here for a free sample kit.

Material Mishaps

Some US printers have had material shortages because they purchased their shrink film overseas. But even before the pandemic, Overnight Labels always felt that film from overseas was inferior.  All of our material is made in the US, and we are well stocked.  This means that even at the height of Covid-19, our customers did not face any supply chain issues because of packaging.

Design Disasters

Despite their many benefits, shrink sleeves have their own set of challenges.  When bottles with dramatic curvatures and reliefs are utilized, designers must have a clear understanding of how the artwork will distort. If the art isn’t up to spec and proofed properly, mistakes can happen.

“We size the container and provide the specifications. Then we send you a layout noting any areas of concern (i.e. high shrink areas) as well as fold and seam positioning,” said Overnight Labels President Don Earl.

Solvent  Slip-ups

Don’t forget about your label’s seam! In addition to a good design, correct converting practices are a must to ensure accurate application of the solvent used to join the label seam.  Use of the wrong solvent can cause multiple problems that impact seams.  They can lift, causing a sharp edge or split, which could cause the sleeve to fall off.  An experienced label printer will guide you to make the right choice.

Printing Pros

In business since 1987, Overnight Labels has deep experience in this category.  In fact, we have a dedicated team just for shrinks. That’s why we are able to offer lower minimums and faster turnaround times than industry averages.

In addition to shrink sleeves, Overnight Labels prints flexible packaging and pressure sensitive labelsClick here for a  free sample kit.  For a quote, email to custservice@overnightlabels.com or call  631-242-4240.

Covid-19 Causes Flexible Packaging Sachets to Surge

The flexible packaging marketing was still growing in 2019, but  slowing because of consumer demand for eco-friendly materials.  But Covid-19 has dramatically shifted consumer priorities.  Sustainability has taken a back seat to safety.   Now, flexible packaging sample-size sachets will be a major factor in health, beauty, and personal care sales for the foreseeable future.

Contactless is Crucial

Even before the pandemic, there were concerns about bacteria being transmitted through in-store makeup tester shared samples. But these sectors rely on salesperson application or customers experimenting with a tester to drive purchase.  While some stores like Sephora and Ulta have announced virtual try-on tools, research shows that customers are four times more likely to buy a product only when they personally test it. That’s why retailers are opting for a hybrid approach to sampling that includes, technology, salesperson self-demonstration and single-use sampling.

Seeing is believing.
Click here for a free sample kit.

Sachet Solutions

Sachets are ideal because they are affordable, hygienic and allow customers to safely engage with products.  These small packs are made by sealing flexible packaging material on all four sides.  They are appropriate for dry products, tablets and capsules, liquids, creams, and powders.  In addition to in-store environments, sachets are emerging as a top marketing tool when paired with curbside pickups, ecommerce, and direct mail.

Capable Converter

Not all printers have presses that can produce flexible packaging.  Some that have this capability, require very large orders, or have turnaround times that can exceed two months.  Overnight Labels is able to offer minimums and lead times that are lower than industry averages.  Only high-quality, domestically sourced films are ever used, which is key to the supply chain during the Covid-19 crisis.

Flexible PackagingIn addition to sachets, Overnight Labels prints bags, pouches, and stick packs; as well as shrink sleeves and pressure sensitive labels.  Click here for a  free sample kit.  For a quote, email to custservice@overnightlabels.com or call  800.472.5753.

IS 2020 STILL THE BREAKOUT YEAR FOR A SUSTAINABLE PACKAGING?

Last year one of our blogs pondered the question: Is Sustainable Packaging a Fairy Tale? Until now, eco-friendly choices have been limited and have not performed as well as traditional materials.  Clients would  come to us with a long list of requirements for their packaging, including sustainable labels.  Most of the time, we needed to manage expectations on what is actually achievable.  However, when 2020 began, we had been testing out a few new eco-friendly substrate options. and were feeling a bit more optimistic! Click for a free sample kit.

Even though Covid-19 has changed almost  EVERYTHING, we have found that the interest in eco-friendly packaging remains strong! Here are a few options to consider:

Under Pressure

In the pressure sensitive category, Hemp label stock is a newer alternative that we are excited about.  It’s high quality, durable and brighter than previous recyclable choices.

Film At Eleven

Given the rise in popularity of shrink sleeves and flexible packaging, breakthroughs in film are especially needed.  We are starting to see some significant advances in plastic resins and extrusions, resulting in both recyclable and compostable options for film packaging:

  • In the shrink sleeve category, we are working with SmartCycle, which is actually produced from recycled PET bottles. This option is more resilient than previous shrink films and has the potential to be a sustainable packaging game changer.
  • For flexible packaging, we are currently testing a plastic-free compostable film product that’s heat sealable and resistant to oils and greases.

We’ve Already Got The Green Light 

Because Overnight Labels is a certified member of the Sustainable Green Printing Partnership (SGP), we are at the forefront of what is available today.  These new options round out Overnight Labels current portfolio of eco-friendly products, which include:

  • CleanFlake™ Adhesive – Too much recyclable PET plastic ends up in the waste stream because of contamination from conventional labels, which don’t separate cleanly during the recycling process. This breakthrough adhesive allows the label and package to neatly detach during the recycling process, resulting in pure PET flakes, the conservation of virgin PET resources, and less landfill waste.
  • Additional eco-friendly stocks like ,tree-free stock made from bamboo, bagasse, and cotton linterseco friendly labels
  • Water-based inks with limited VOCs (volatile organic compounds)

Although the packaging industry has just scratched the surface, it has made great strides regarding sustainability.  We are starting to see the gap between what brands’ desire and what is possible narrowing.  While it’s still about choosing what works best, these recent developments suggest that sustainable packaging is not just a fairy tale…it’s a true story that’s here to stay.

 

Attending SSE 2020? Here’s Why You Should Visit Booth 741

  • Award-winning labels, shrink sleeves and flexible packaging
  • All of our material is domestically sourced. In fact, since 1987, we have only ever purchased materials from American companies, including film for shrink sleeves and flexible packaging.
  • All of our material is ISO compliant
  • An extensive background in all phases of co-packing and filling
  • Over 30 years of experience in a wide range of industries, including nutraceuticals, sports nutrition pet, food, beverage, health & beauty
  • Expertise in high-end finishes, foils and specialty varnishes

    Free Possibilities Kit

    Click for a free sample kit or email: samples@overnightlabels.com

  • All processes, including plate making, ink mixing, and proof generation, are done in-house.
  • Low minimums and set up costs
  • 14 presses that produce over 400,000,000 printed units per year
  • One of only five U.S. Label printers with a Platinum Level GMI Certification for Target, Walgreen’s & CVS
  • SGP Certified (Sustainable Green Printing Partnership) and a leaders in the eco-friendly printing movement

IS 2020 FINALLY THE BREAKOUT YEAR FOR A SUSTAINABLE LABEL?

Last year one of our blogs pondered the question: Is Sustainable Packaging a Fairy Tale? Until now, eco-friendly choices have been limited and have not performed as well as traditional materials.  When clients come to us with a long list of requirements for their packaging including sustainable labels, often we need to manage expectations on what is actually achievable.

However, with the start of 2020, we’ve been testing out a few new eco-friendly substrate options, and we’re feeling a bit more optimistic! Click for a free sample kit.

Under Pressure

In the pressure sensitive category, Hemp label stock is a newer alternative that we are excited about.  It’s high quality, durable and brighter than previous recyclable choices.

Film At Eleven

Given the rise in popularity of shrink sleeves and flexible packaging, breakthroughs in film are especially needed.  We are starting to see some significant advances in plastic resins and extrusions, resulting in both recyclable and compostable options for film packaging:

  • In the shrink sleeve category, we are working with SmartCycle, which is actually produced from recycled PET bottles. This option is more resilient than previous shrink films and has the potential to be a sustainable packaging game changer.
  • For flexible packaging, we are currently testing a plastic-free compostable film product that’s heat sealable and resistant to oils and greases.

We’ve Already Got The Green Light 

Because Overnight Labels is a certified member of the Sustainable Green Printing Partnership (SGP), we are at the forefront of what is available today.  These new options round out Overnight Labels current portfolio of eco-friendly products, which include:

  • CleanFlake™ Adhesive – Too much recyclable PET plastic ends up in the waste stream because of contamination from conventional labels, which don’t separate cleanly during the recycling process. This breakthrough adhesive allows the label and package to neatly detach during the recycling process, resulting in pure PET flakes, the conservation of virgin PET resources, and less landfill waste.
  • Additional eco-friendly stocks like ,tree-free stock made from bamboo, bagasse, and cotton linterseco friendly labels
  • Water-based inks with limited VOCs (volatile organic compounds)

Although the packaging industry has just scratched the surface, it has made great strides regarding sustainability.  We are starting to see the gap between what brands’ desire and what is possible narrowing.  While it’s still about choosing what works best, these recent developments suggest that sustainable packaging is not just a fairy tale…it’s a true story that’s here to stay.

 

Attending NPEW? Here’s Why You Should Visit Booth 3464

 

  • Award-winning labels, shrink sleeves, flexible packaging and prototypes
  • SGP Certified (Sustainable Green Printing Partnership) and a leaders in the eco-friendly printing movement
  • An extensive background in all phases of co-packing and filling
  • Over 30 years of experience in a wide range of industries, including nutraceuticals, sports nutrition pet, food, beverage, health & beauty
  • Expertise in high-end finishes, foils and specialty varnishes

    Free Possibilities Kit

    Click for a free sample kit or email: samples@overnightlabels.com

  • All processes, including plate making, ink mixing, and proof generation, are done in-house.
  • Low minimums and set up costs
  • 14 presses that produce over 400,000,000 printed units per year
  • One of only five U.S. Label printers with a Platinum Level GMI Certification for Target, Walgreen’s & CVS

 

Overnight Labels Sustainability Policy

Overnight Labels Inc.is dedicated to reducing our impact on the environment, maintaining compliance with health, safety,  environmental, and labor regulations, and is committed to the ongoing improvement of these efforts.  Our vision, our mission and our values are fundamentally governed in our actions that sustainable practices yield sustainable results.   

Currently in effect are the following procedures and / or programs, which shall be continuously improved upon and expanded.

~ Solid Waste Reduction Program

~Recycling Program

~Energy Savings Project

~Environmentally Friendly Cleaning Products

~ Environmentally Friendly Inks

~Alternative Stock Options

We have organized a Sustainability Committee that is continuing our efforts at improvement. Our team members have been selected by their willingness and overall belief in our ability to run a more efficient business, reducing waste, and reducing our carbon footprint.

 

Overnight Labels Designated Platinum Level By Graphic Measures International (GMI)

Overnight Labels, Inc. has gone from Gold (previously called Blue) to Platinum Level status in our certification from Graphic Measures International (GMI).  Only 5 label printers nationwide have achieved the Platinum designation, which is the highest available in the GMI ratings system. Certification is a process that holds packaging suppliers accountable to established brand owner standards.  It ensures brand integrity, ongoing production run sample measurement and in-store packaging assessments.  Being certified allows us inclusion on a network of printers who are approved to produce flexo and digital labels, shrink sleeves and flexible packaging for many retailer/CPG companies who utilize the GMI service, including Target, CVS and Walgreens.

In order for Overnight Labels to achieve Platinum status, we met the following criteria:

  • Combined pass rate/score from all GMI-SGS PQM programs is 95% or above, AND
  • Yearly average pass rate/score is 95% or above for 36-months running, AND
  • Total number of submissions is equal to or greater than 25 over the last 36 months

Our original certification was awarded in 2016 following an intensive on-site audit involving independent testing and inspections of company-wide processes and capabilities.  It included an in-depth focus on graphics and color management to verify that we utilize the latest technology in our print and color management processes.  Other areas evaluated included press quality (registration, trapping, die-line accuracy, finishing) and quality assurance (process implementation, audits, traceability, barcode readability, non-compliance protocol).

“Overnight Labels is proud of our new GMI Platinum level status because it recognizes the quality we strive to achieve every day, said Don Earl, President of Overnight Labels. “Whether a company requires a GMI printer or not, color consistency has always been an area of expertise for us.  All of our customers are extra secure in knowing that we print to specific numbers and standards, not a subjective set of rules,” he added.

In addition to our Platinum Level GMI certification, we are also a Disney and Walmart certified printer and a Sustainable Green Printing Partnership (SGP) printer.