Tactile Labels Deliver the ‘Feel Appeal’ to Consumers

 

Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  Over the last few years one of the break-out stars in the packaging world has been tactile labels.

Seeing is believing.
Click here for a free sample kit.

Tempted to Touch

In the past, textured elements were prevalent in luxury goods especially within cosmetics, wine and spirit offerings. In fact, in a 2014 study, researchers found that consumers were more inclined to purchase an item with a tactile finish and pay extra for it.  Since then, this embellishment has made a mark in other CPG industries including food, beverage, and supplements.

Tactile

Shrink Sleeve with tactile bottle condensation effect

An Array of Options

This year, tactile labels were included on many packaging design trend lists.  Adding this textured dimension to a label opens up an array of design options that range from strong to subtle and soft to scratchy.  Here is a breakdown of some of the most popular possibilities:

  • Soft Touch is a type of coating that gives the label a velvet-like texture and enhances its look. It also serves as fingerprint-resistant barrier.
  • Embossing produces a raised area very often used in the type, logo or patterned background.  This aesthetic provides a rich depth that instantly signals an expensive feel.
  • Glitter Coating amps up the glam by adding glitter particles to spot UV coating. Consumers can’t help but reach out and touch when they see packaging with this eye-catching decoration.
  • Pearlescent Coating is glitter coating’s more subtle counterpart. It produces a shimmering, reflective effect that feels lush to the touch.
  • Spot UV Coating brings a unique element by emphasizing specific areas of the label. Using a thicker coating has a 3D effect and can be used quite effectively in the overall design.
  • Sandy Finishes offer a slightly coarse feel similar to fine sandpaper and adds a small surprise to consumers when they check out the goods.

How Does It Happen?

Tactile labels are produced using a variety of techniques with varnishes, laminations, and equipment such as a UV Rotary Silk Screen unit.  Some converters like Overnight Labels have an expertise in specialty finishes and have actually created their own proprietary textures that feel similar to leather and snakeskin.

tactile snakeskin effect

“Sometimes the industry has not caught up to packaging designer’s imagination, so we like to do our own new product development,” said Don Earl, president of Overnight Labels. It’s almost like being a chemist, experimenting with different formulas to find right combination of elements to produce a unique sensory experience just by holding a packaged good in your hand.”

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples, click here.

 

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Pandemic Packaging Trends: Specialty Finishes Continue to Shine

 

Although 2020 events slowed supply chains, specialty finishes has accelerated during the pandemic as an important packaging trend. Many brands opt for new techniques and innovative  textures as a way to keep costs down, while still achieving a high-end look.  They’re also an effective touch to get your packaging spotted on social media and online shopping platforms.

Seeing is believing.
Click here for a free sample kit.

Some of the most popular finishes this year include:

  • Holographic:  An iridescent effect vinyl, giving an eye-catching rainbow effect to your design.
  • Glitter: Incorporates small holographic bits of glitter.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.
  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.
  • Spot Coating: is used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes.

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes.  We use a number of printing techniques in all categories including labelsshrink sleeves,  flexible packaging and package prototyping.  New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

 

.

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

 

Although 2020 events slowed supply chains, specialty finishes has accelerated during the pandemic as an important packaging trend. Many brands opt for new techniques and innovative  textures as a way to keep costs down, while still achieving a high-end look.  They’re also an effective touch to get your packaging spotted on social media and online shopping platforms.

Seeing is believing.
Click here for a free sample kit.

Some of the most popular finishes this year include:

  • Holographic:  An iridescent effect vinyl, giving an eye-catching rainbow effect to your design.
  • Glitter: Incorporates small holographic bits of glitter.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.
  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.
  • Spot Coating: is used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes.

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes.  We use a number of printing techniques in all categories including labelsshrink sleeves,  flexible packaging and package prototyping.  New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

 

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Covid-19 Causes Tamper-Evident Tick-up

From the way we work to how we shop, Covid-19 caused seismic shifts in the beauty industry, especially in the area of packaging.  Although trends come and go, most agree that the importance of  tamper-evident labels is here to stay.

Seeing is believing.
Click here for a free sample kit.

There was already some growth in this category as states started legalizing cannabis. But now these seals are essential for consumer peace of mind.  This very functional security label was born out of the infamous 1983 incident when someone laced Tylenol bottles with cyanide resulting in seven deaths.  That event led to the development an entire category of tamper-resistant packaging including the breakable plastic rings, individual seals on over-the-counter medications and tamper-evident labels.

Regardless of the type, it is clear that tamper evident labels improve the security of any item by forming a seal that will indicate if someone has attempted to open it without permission.  They also act as an impactful visual deterrent.  Some options include:

Jar and Bag Seals: These basic pressure sensitive labels wrap around the top of your product to show that they have not been opened.  An added plus is that they provide extra space for branding.  Commonly used shapes include narrow rectangles, circles, square s, and barbells.Barbell-shaped pressure sensitive seal

Perforated safety tabs: Functions as a seal by adding material, usually film, that overlaps with the lid or opening of a product. It’s attached using a perforation that rips from the main label when opened.  Cosmetic companies often use this for lip sticks, gloss, and balms.

Void Labels: Help identify a compromised item by leaving a message on both the label and the product that it is adhered to. When the label is removed from the substrate, it leaves an imprinted “void” pattern, which means it has been tampered with.

Neck Bands: Great for bottled products and are commonly used in the pharmaceutical, food & beverage, and health & beauty industries.  In addition to security, these heat shrinkable seals offer several benefits such as covering the fill line, increasing the design space, and helping to keep the cap and neck ring clean and dust free.

Thinking of adding a tamper-evident label to your product?  Email samples@overnightlabels.com or click here for a sample kit.

 

2021 Packaging Production in a Pandemic: What’s in and out?

 

 

Looking back at the early days of the pandemic, most suppliers, manufacturers, and stakeholders agree that they were unprepared to handle the ramifications the pandemic had on their businesses.   From weak supply chains to spikes in demand for products that had not been forecasted, these issues have driven a shift in several areas of manufacturing, especially packaging.  So, what’s in and what’s out in 2021?

Seeing is believing.
Click here for a free sample kit.

IN: Producing Packaging in the USA             OUT: Producing Packaging Overseas

Why: When China shutdown, the domino effect lead to production delays, product scarcity at retail and consumer anxiety.  With uncertain days ahead, many US companies are switching to domestic package printers.  This allows them greater flexibility, speed-to-market, quality control, communication, and supports American workers.

IN: Printing Custom Labels                             OUT:  Printing on Containers

Why: Printing directly on to containers means high minimums and can be costly unless printed overseas.  New regulations have also made holding inventory more difficult.  With today’s advancements in specialty finishes, it’s possible to achieve the same high-end look with a custom label.   Brands are finding that labels offer greater flexibility, faster turnaround times, require lower minimums and are less expensive than printing directly on your vessel.

IN: Prioritizing Experience                            OUT: Prioritizing Pricing

Why: The pandemic taught us is that it’s crucial to choose the right partners.  Pricing becomes less significant when a converter runs short of stock, can’t handle increased orders, or misses deadlines. Converters with longevity in the business tended to have enough inventory, available presses, employees, and technical expertise to weather the early impact of Covid.

Overnight Labels has been in business since 1987.  Over the last few months, we’ve worked with many clients dealing with the new normal.  We’ve printed millions of labels, shrink sleeves and rolls of flexible packaging for companies trying to get essential items to market as fast as possible. Some of them had supply chain issues, and we were able to help because all of our material is domestically sourced.  Our inventory is huge, so we never ran out of stock, even at the height of Covid-19.

Click here to receive a free sample kit, which contains a wide variety of our award-winning labels featuring many different finishes, laminations, and effects.  In a hurry for a price quote? Email your needs to custservice@overnightlabels.com or call us at 631.242-4240.

Free Samples of Award-Winning Labels

Over the last few months, I’ve worked with many clients dealing with the new normal, including supply chain issues.

Overnight Labels has been able to help them because all of our material is domestically sourced. We never ran out, even at the height of Covid-19.  Our turnaround times are faster than industry averages, so we’ve printed millions of labels for new start-ups and global brands trying to get hand sanitizers, disinfectants, supplements, food and personal care products to market as fast as possible.

I’d love to send you a free sample kit or provide you with a quote for your project. Email me at miranda@overnightlabels.comor call me at 631-242-4240

 

 

 

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

 

Although 2020 events have impacted supply chains and slowed the growth of sustainable packaging, the importance of specialty finishes continues to be a pandemic packaging trend. Many brands opt for new foil techniques and innovative varnish textures as a way to keep costs down, while still achieving a high-end look.  They are also an effective touch to get your packaging spotted on social media and online shopping platforms.

Seeing is believing.
Click here for a free sample kit.

 

These include:

  • Glitter: Incorporates small holographic bits of glitter.
  • MotionCoat: A UV coating system that when used with vector based artwork creates a stunning motion-like image.
  • Gloss: Creates a noticeable contrast between the glossy UV coating and the smooth matte appearance where the spot OPV is under the coating.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Emboss: Is a multi-dimensional label with a raised effect in specific areas that gives depth to a design and adds a tactile sensation. It’s typically used on lettering, custom designs, patterns, or decoration effects to create a striking label.
  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.
  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.
  • Spot Coating: is used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes.

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes.  We use a number of printing techniques in all categories including labelsshrink sleeves,  flexible packaging and package prototyping.  Currently, we are one of the only printers in the United States to offer metallic inks for digital printing. New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

 

.

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

Although 2020 events have impacted supply chains and slowed the growth of sustainable packaging, the importance of specialty finishes continues to be a pandemic packaging trend. Many brands opt for new foil techniques and innovative varnish textures as a way to keep costs down, while still achieving a high-end look.  They are also an effective touch to get your packaging spotted on social media and online shopping platforms.

 

Seeing is believing.
Click here for a free sample kit.

These include:

  • Glitter: Incorporates small holographic bits of glitter.
  • MotionCoat: A UV coating system that when used with vector based artwork creates a stunning motion-like image.
  • Gloss: Creates a noticeable contrast between the glossy UV coating and the smooth matte appearance where the spot OPV is under the coating.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Emboss: Is a multi-dimensional label with a raised effect in specific areas that gives depth to a design and adds a tactile sensation. It’s typically used on lettering, custom designs, patterns, or decoration effects to create a striking label.
  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.
  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.
  • Spot Coating: is used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes.

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes.  We use a number of printing techniques in all categories including labelsshrink sleeves,  flexible packaging and package prototyping.  Currently, we are one of the only printers in the United States to offer metallic inks for digital printing. New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

Although 2020 events have impacted supply chains and slowed the growth of sustainable packaging, the importance of specialty finishes continues to be a pandemic packaging trend. Many brands opt for new foil techniques and innovative varnish textures as a way to keep costs down, while still achieving a high-end look.  They are also an effective touch to get your packaging spotted on social media and online shopping platforms.

Overnight Labels printed Eden BodyWorks new labels usinga soft-touch laminate film with cold foil application

Overnight Labels printed Eden BodyWorks new labels for the Almond Marshmallow line, which feature a soft-touch laminate film with cold foil application

These include:

  • Glitter: Incorporates small holographic bits of glitter.
  • MotionCoat: A UV coating system that when used with vector based artwork creates a stunning motion-like image.
  • Gloss: Creates a noticeable contrast between the glossy UV coating and the smooth matte appearance where the spot OPV is under the coating.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Emboss: Is a multi-dimensional label with a raised effect in specific areas that gives depth to a design and adds a tactile sensation. It’s typically used on lettering, custom designs, patterns, or decoration effects to create a striking label.
  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.
  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.
  • Spot Coating: is used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes.

    To achieve this glitter effect for Eva NYC:, Overnight Labels applied cold foil on a shrink sleeve

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes.  We use a number of printing techniques in all categories including labelsshrink sleeves,  flexible packaging and package prototyping.  Currently, we are one of the only printers in the United States to offer metallic inks for digital printing. New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

 

Covid-19 Causes Switch to Shrink Sleeves

Once considered the new kid in town, shrink sleeves continue to grow. In fact, since the Covid-19 outbreak, some  brands that previously printed directly onto containers have switched to shrink sleeves.  This is due to shorter lead times, cost and because this type of packaging allows manufacturers to produce lower quantities.

Other benefits include 360 degree visuals, product protection, masking uneven fill lines, and tamper-proof packaging. But to avoid any sleeve slip-ups, it’s important that you’re working with an experienced label professional.

Seeing is believing.
Click here for a free sample kit.

Material Mishaps

Some US printers have had material shortages because they purchased their shrink film overseas. But even before the pandemic, Overnight Labels always felt that film from overseas was inferior.  All of our material is made in the US, and we are well stocked.  This means that even at the height of Covid-19, our customers did not face any supply chain issues because of packaging.

Design Disasters

Despite their many benefits, shrink sleeves have their own set of challenges.  When bottles with dramatic curvatures and reliefs are utilized, designers must have a clear understanding of how the artwork will distort. If the art isn’t up to spec and proofed properly, mistakes can happen.

“We size the container and provide the specifications. Then we send you a layout noting any areas of concern (i.e. high shrink areas) as well as fold and seam positioning,” said Overnight Labels President Don Earl.

Solvent  Slip-ups

Don’t forget about your label’s seam! In addition to a good design, correct converting practices are a must to ensure accurate application of the solvent used to join the label seam.  Use of the wrong solvent can cause multiple problems that impact seams.  They can lift, causing a sharp edge or split, which could cause the sleeve to fall off.  An experienced label printer will guide you to make the right choice.

Printing Pros

In business since 1987, Overnight Labels has deep experience in this category.  In fact, we have a dedicated team just for shrinks. That’s why we are able to offer lower minimums and faster turnaround times than industry averages.

In addition to shrink sleeves, Overnight Labels prints flexible packaging and pressure sensitive labelsClick here for a  free sample kit.  For a quote, email to custservice@overnightlabels.com or call  631-242-4240.