Tips to Win the War of the Nutraceuticals

If a consumer goes to Vitamin Shoppe or GNC, chances are that they are overwhelmed within the first 30 seconds. With so many brands fighting for your attention, it’s almost like Game of Thrones in the nutraceutical aisle.
A steady flow of product advancements have led to ongoing consumer demand and a tremendous supply of options. In fact, by 2025, the global market for these products is projected to reach $578.23 billion. However, that’s not necessarily a good thing, as this can often generate confusion at the shelf and even online.  With so many options, how do consumers make their final choice of what to buy? Often times, it comes down to packaging, and especially labels. Brands that find the right balance in being disruptive, yet providing important information and benefits have the best chance of winning the nutraceutical wars.
Follow these tips to find the best path to vitamin victory:

Tip #1: Check Out Your Competition and Then Do the Opposite

Because black is on brand for our client at DaVinci Laboratories, they designed this label with a matte finish and used bright colors representing the different flavors and copper foil to give it some extra eye-catching interest.

Walk down any sports nutrition section and right now you’ll see that more than half of the products are glossy black with contrasting silver accents. If you want to create a design that stands out, take a risk and go against the grain. One way to do this is to choose a color or font that looks completely different from the rest. As part of your competitive analysis, don’t forget to include a search on Google or Amazon to see how you can be a digital disruptor.  

Our client, Giant Sports, does a great job conveying product details in a visually-appealing way.

Tip #2: It’s a Balancing Act
Nutraceutical labels are particularly important because they perform triple duty; they must be attention-grabbing, clearly provide ingredients and directions, and in some cases be FDA compliant. The design needs to draw consumers in, and still convey the legitimacy and quality of the product. Therefore the design and copy should be unique without going too much over-the-top.

 

 

 

Tip #3 Boldly Blend

To achieve this look, we recommended white polypropylene with foil accents.

There are countless options for customizing labels to differentiate them from the rest. Stand out by changing up the typical packaging elements. This is best achieved by working with a label professional who can recommend the right combination of stock, ink and finish. You may end up with something you never even dreamed was possible!
Seeing is believing! For a free sample kit, email samples@overnightlabels.com
For a price quote, please email info@overnightlabels.com
 

The Final Touch: How to Choose the Right Finish for Your Product

You’ve created the perfect label design to match your awesome product.   All of the decisions that you have made over the last few months are finally done, right?  Well, not quite yet.  You’ll probably need to choose one more important item to cross the finish line, literally.  It’s something that will not only enhance the look of your labels, but can also provide protection and make them last longer.  We’re talking finishes.

So what exactly is the basic definition of a finish?

It’s the surface property of a paper or film determined by its texture and gloss. It describes surface contour and characteristics measurable by smoothness, gloss, absorbability and print quality. Not every label needs a finish; however, many do, especially if they face continuous handling, varying temperatures, friction, etc.

The most popular label finishes are:

  • Laminates – a film material that provides a thicker layer of protection. They are a great option for labels that will face moisture, abrasion and light. Laminates are available in gloss (shiny) and matte (a non-shiny, flat texture).
  • Varnishes – thin coatings of clear silicon placed over top of the printed label to seal and prevent scuffing and smudging. A varnish will also help give the printed surface a smooth, consistent texture and a more polished, professional look.  Varnishes can be glossy, matte or satin (semi-shiny) in appearance.
  • UV coatings – a special type of varnish that is cured during printing by exposure to ultraviolet light. Labels with this finish typically last longer and can bring a number of eye-catching elements to your label’s appearance. Spot UV coatings are used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes

If you want to take it up a notch, Overnight Labels offers a number of specialty effects/finishes for added decoration.  These include:

  • Glitter: Incorporates small holographic bits of glitter.

    MotionCoat is a UV coating system that creates a stunning motion-like image

  • MotionCoat: A UV coating system that when used with vector based artwork creates a stunning motion-like image.
  • Gloss: Creates a noticeable contrast between the glossy UV coating and the smooth matte appearance where the spot OPV is under the coating.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Emboss: Is a multi-dimensional label with a raised effect in specific areas that gives depth to a design and adds a tactile sensation. It’s typically used on lettering, custom designs, patterns, or decoration effects to create a striking label.

    Although, you can’t feel it, this label is an example of a spot gloss tactile varnish.

  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.

    This award winning label was printed on clear stock with process colors overprinting foil backed up with white and a full UV coating.

  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

 

Want Packaging Perfection? It’s All About Prototyping.

No matter how great a product is, its packaging could be the deciding factor for many consumer purchases.  That’s why it’s crucial to get it right, and the only way to do that is by first creating a prototype before you go into mass production.

What Exactly is a Packaging Prototype?  

Osteo BiFlex box prototype

Osteo BiFlex box prototype produced by NY Digital Print Media

Essentially a packaging prototype is a three-dimensional version of one’s vision.  Simply put, it’s a replica of a product as it will be manufactured.  It may not be the exact final piece, but it should be a very close representation.   Prototypes ensure that packaging ideas are feasible and are the only way to eliminate any design errors or print problems before investing a lot of money in a production run.

Prototyping allows marketers, designers and engineers to try out packaging effectiveness by reviewing and testing its color, shape and form, brand identity and manufacturing viability before finalizing the design.  In addition to getting the perfect comp prior to production, there are a number of other reasons to invest in a prototype, but mostly because people like to see, touch and interact with the product at:

  • Potential investor meetings
  • Meeting with senior management or at an internal sales conference
  • Sales calls with retail buyers
  • Trade Shows
  • Photo shoots
  • Focus groups
Gusseted bag Prototype produced by NY Digital Print Media

Skinnygirl box prototype produced by NY Digital Print Media

How to Create a Packaging Prototype

Some opt to “hand-make” a facsimile by cutting materials like paperboard to simulate the final look. Then graphics are printed and applied separately. This time-consuming, laborious method is prone to mistakes and usually delivers low quality results.  So while it’s possible to create a rudimentary looking prototype on your own, consider using a professional package prototyping company.

Overnight Labels is a full-service printing company that provides a multi-tiered approach to any packaging needs.  So in addition to printing custom labels, shrink sleeves and flexible packaging, our sister company, NY Digital Print Media, offers prototype services.

Overnight Labels sister company is NY Digital Print Media

NY Digital Print Media has been creating prototypes for over 25 years

Having a fully printed, smart-looking package shows the level of confidence and professionalism you have towards your product and will leave the best impression possible.  Karin Marocchi, President of NY Digital Print Media, says, “Before buyers get into business with you, they want to know just how committed you are.  They are not just buying your product; they are also buying you.  Think of it as buying a new suit for an important job interview. You need to put your best foot forward.”

Go For The Pro

You may think that you can’t afford this important step in your packaging process, but prototypes will actually save, and possibly make, money in the long run.  So if you’re ready for this critical element in launching your product, call 631.940.6109, or email karin@NYDigitalPrintMedia.com

Customer Spotlight: Tickle Water

 

 

Overnight Labels prints this clear label with cold foil on clear BOPP for Tickle Water. Overnight Labels has been working with Tickle Water since 2016. This edition of Customer Spotlight features an interview with the creator, Heather McDowell

About Tickle Water

One  day my son, Jayger, wanted to try the sparkling water that I was drinking and I thought, why not? I told him it was going to “tickle” his tongue because the water had little bubbles in it. After he took his first sip, he laughed and giggled as the bubbles tickled his mouth and nose. From then on, he started calling sparkling water “Tickle Water.”

That was my “ah-ha” moment, as I realized there should be a sparkling water for kids. Not only is sparkling water fun, but our children also need an alternative to the sugary juices, sodas, and milks that saturate the kid’s beverage aisles.  Thus, Tickle Water was born as the first premium sparkling water created specifically for children, yet enjoyed by all ages. The brand is dedicated to providing honest and clean hydration, and is made with premium triple-filtered sparkling water and natural flavors without calories, artificial ingredients, sugar, sweetener, sodium or preservatives.

How did you decide what packaging to use for your product?

Being a complete novice to the beverage industry, I asked every question I could from anyone I could find in the industry. I quickly learned that the first, and most important, step to creating a successful product in a very crowded space was packaging.  Transparency is key for our company, mission, and product.  I wanted parents and children to know there were no colors, dyes, or additives to our water, so finding a clear package was paramount.  I scoured all resources for unique packaging that would be clear, recyclable, good for little hands, and fit in lunch boxes, all while holding carbonation.

Having each of these boxes checked was not an easy find, but we found the clear plastic BPA free PET can that Tickle Water comes in.  We designed a clear label printed with cold foil on clear BOPP to enhance the transparency theme. And of course, Tickle Water’s animal characters are another element that makes the packaging special.

Tickle Water Green Apple features an adorable hand-drawn tiger.

The Overnight Experience

We’ve been working with ONL since the beginning!  The service at ONL is outstanding.  There is never a delay in response; emails are answered promptly and professionally. ONL always sends proofs and samples prior to going to print.

We have also found that the quality is excellent.  We worked with another Supplier for one production run and the labels were very poor by comparison.  Equally important, ONL has always made their production deadlines and shipped on time.

Lastly, Diane Pannizzo and Don are both very friendly and always willing to help, even though we are a start-up and have a smaller budget than many customers.For all of these reasons, we absolutely recommend Overnight Labels.

All you need in one place: Labels, Shrink Sleeves, Flexible Packaging and Prototypes

At Overnight Labels, we take the time to understand your product offering and your marketing goals. 
For more information on what we can do for you brand please call 631.242.4240 or email us at samples@overnightlabels.com for your FREE sample kit!

If You Are Using HPP Pasteurization, the Pressure’s On To Find the Right Label

Although high-pressure pasteurization (HPP) has been around for years, this year it seems to be reaching critical mass. In fact, some studies predict a higher than 11.26% annual growth rate for HPP packaging, which will comprise $1.1 billion of the food packaging market within the next five years.  In fact, Food and beverage companies certified by the Cold Pressure Council as using HPP have begun to display the High Pressure Certified logo on the outside of their packaging.

Overnight Labels produced these labels for Sweettauk

This non-thermal food preservation and sterilization technique is a natural and environmentally friendly process that doesn’t alter foods original properties such as flavor, color or texture. It also helps food stay fresh for longer periods of time.  To reduce contamination in the packaging process, products that go through HPP are packed, sealed, and labeled before they go through high pressure processing.

Therefore, this has numerous considerations when choosing a label:

  • It’s important to select a material that can withstand this pressure and perform in a wet environment.
  • HPP products are refrigerated, so the label must be able to stick in a cold damp place.
  • Since these same labels will be on retail shelves, they need to be able to withstand the HPP process without falling off the bottle or being compromised. Basically, they need to look great by the time they hit stores!

To avoid any issues, it’s important that you’re working with an experienced label professional when opting for HPP labels.

“Choosing the right combination of material and lamination will ensure the right recipe for success,” said Overnight Labels President Don Earl.   “It is essential that you consult with your label printer and co-packer to recommend what is best suited for your product,” said Earl.

Seeing is believing…so order a Free Possibilities Kit to see our range of options for your brand. Or, to connect with a sales representative, email info@overnightlabels.com or call 800- 472-5753.

Beyond Eco-Friendly Paper Stock… Is Your Packaging Really Green?

Packaging options that are eco-friendly

Over the last few years, two of the most common words used in packaging are eco-friendly and sustainable. Packaging decision-makers typically think they are being good corporate citizens if they use eco-friendly paper stock, but there are many other elements to consider in order for a product to truly “go green.”

As a recipient of a numerous Sustainable Packaging and Environmental Excellence Awards, Overnight Labels has been at the forefront of this movement for many years. We are constantly on the lookout for the newest innovations in eco-friendly packaging. In honor of Earth Day on April 22, here are a few options available on the market for you to consider:

Even shrink sleeves can be eco-friendly

Sustainable Shrink Sleeves, Multi-packs and Neck Bands:

Unlike petrochemical based resins, EarthFirst® PLA is a wonderful green option. Since it is made from corn, it’s 100% compostable, shrinks at a lower temperature and the plastic is made from 100% annually renewable plant resources. At ONL, we use water-based inks on this film, which contain 90% fewer VOCs than solvent based inks.

CleanFlake adhesive ensures that bottles can be recycled.

Avery Dennison CleanFlake™:

You’ve chosen a PET bottle for its recyclability, however, there is a catch. Pressure-sensitive labels typically limit PET recycling into food-grade due to adhesive contamination. In fact, 560 million PET bottles are wasted every year in the recycling process, largely due to incompatible label materials.

CleanFlake™ is a water-based, recyclable adhesive that cleanly separates during the PET Plastic recycling process resulting in pure PET flakes, the conservation of virgin PET resources, and less landfill waste.

Overnight Label's award-winning flexible packaging

Flexible Packaging:

Yes, we know that this is not exactly top-of-mind when it comes to “green” materials, but there are some eco-friendly benefits to using film.  Did you know that flexible packaging is a great environmental choice because it uses fewer resources, generates fewer emissions and creates less waste? When it comes to shipping, flexible packaging takes up less volume than an equal amount of bottles or cans and requires less fuel, which reduces the carbon footprint.

Sustainable Green Printing Partnership

Partner With A Sustainable Green Printer:

You’ve made a big step in choosing eco-friendly materials, but complete the sustainable supply chain by working with a printer that shares your same values. When a facility is a certified Sustainable Green Printer, they must follow sustainability best practices, including and beyond regulatory compliance and reduce their environmental impact.

Running an efficient facility is as important as printing on compostable or recycled materials. When Overnight Labels received our SGP certification, we went from 23,668.43 pounds of ink waste to just 4,886.57.

 Ready to talk about really going green? Give us a call at 800-472-5753, or email info@overnightlabels.com.

Overnight Labels Is Featured In Packaging World

Overnight Labels is featured in Packaging WorldPartnering pays off for brand owner, converter

Eden BodyWorks finds a partner in its label converter whose competence and loyalty results in benefits for both companies as Eden’s business expands.

 Every brand owner would like to find a packaging supplier that goes beyond selling them a product to one that looks after their interests and is committed to their growth. In the case of natural hair and skincare products company Eden BodyWorks, it found such a supplier in Overnight Labels.“Overnight Labels has been a partner from the beginning,” says Ylorie Taylor, Vice President of Eden. “They’ve been able to grow with us and meet the demands of smaller production windows as well as catch ‘misses’ on our end to avoid negligent costs and errors. We consider them an extension of our creative and production teams.”

Eden has unique history. Its founder, Jasmine Lawrence, was just 11 when she concocted her first haircare remedy in an attempt to create a natural product to nurture and restore her then damaged hair. Just two years later, she launched the company, formulating natural products specifically for ethnic hair needs, and enlisted family members and friends to spread the word. It was her guest appearance on The Oprah Show though that brought her to the attention of Walmart, which picked up her product line soon after.

Today, Eden’s offerings include 35 full-size products along with a dozen travel-size options, sold in Sally Beauty, Walmart, Target, CVS, Walgreens, Kroger, and other national and local retailers, as well as online. Since 2006, Overnight Labels has supplied the company with its bottle labels, and more recently its sample size and flexible packaging, in a partnership that has paid dividends for both the brand owner and supplier.

A partner, not just a printer

Overnight Labels of Deer Park, NY, began in 1987 as a service for thermal transfer-imprinting of barcodes onto blank labels, which at that time were required by manufacturers doing government contract work. Its promise was overnight delivery. Since then, the company has evolved into a full-service label and flexible package printing company. Its equipment includes 10 flexo and two digital presses. All complementary processes, including platemaking, ink mixing, and proof generation, are done in-house as well.

Overnight Labels services a range of consumer markets, including OTC, nutraceutical, beauty, household products, sports nutrition, pet, food and beverage, chemical, and others. According to Customer Service Manager Diane Pannizzo, Overnight Labels is committed to treating every customer the same, whether it’s a start-up ordering 250 labels or a national consumer brand ordering 2 million labels.

In 2006, when Lawrence’s mother approached Overnight Labels at a trade show, Eden was beyond the start-up stage and had “pretty good distribution numbers,” says Pannizzo, but it was still a rather small company. She recalls, “Jasmine’s mother came up to me and said, ‘I’m not looking for a printer; I’m looking for a partner.’

Because they were still on the cusp of breaking out, they wanted someone that could support their needs as far as turnaround times and could recommend materials, recommend where cost savings could be had, and support their growth overall.”

When Eden brought its business to Overnight Labels, its run lengths were anywhere from 50,000 to 70,000 labels/year. “Now we’re doing 2 million,” says Pannizzo. “They’ve expanded quite a bit. And the role we’ve played in their growth is to always make sure they’ve had what they need when they needed it, including things like comps of new lines for presentations to retailers.”

For Eden’s labels, Overnight Labels uses a pressure-sensitive white biaxially oriented polypropylene stock that accommodates “squeezable applications” and those that require moisture resistance. The label graphics, which are described by Taylor as “clean, chic, and simple,” are typically printed in four colors plus several spot colors.

While Eden’s labels may be simple, there have been times when Overnight Labels has found it a challenge to reproduce some of the graphics on press. Says Pannizzo, “Their Hibiscus line uses five colors and breaks all the ‘flexo no-nos.’” Initially Overnight Labels tried flexo-printing the labels. When the colors didn’t come out to Overnight Labels’ satisfaction, they moved the job to one of their digital printing presses.

“We’ve never really run up against anything Eden BodyWorks has presented us where we’ve had to say, ‘We can’t do this, we have to modify the design.’ Instead we’ll offer suggestions on how to make the job print better,” Pannizzo says.

Recently Eden introduced its Almond Marshmallow line, a limited-edition trio of haircare products that address split ends and frizz. For this line, the company switched to a soft-touch laminate film with cold foil application. Explains Taylor, “We wanted it to stand out on shelf since it was a test offering for a specific customer.

“Diane was able to work with us on where the special effects would work best and the types of printing options it would require. She was very involved with the final design application, including sharing and providing examples of our options.

“Overnight Labels understands our brand and its aesthetic, and produces affordable, high-quality labels. They are great with sharing new concepts and helping us ideate on showcasing new products offerings via our label options.”

A Cinderella story

In the true spirit of partnership, Overnight Labels has benefitted greatly from its relationship with Eden—beyond “just” being the beneficiary of its continued business. Until five years ago, Eden was using a number of different contract manufacturers to supply its products and was sourcing its own packaging components. For cost-efficiency, it moved its business to a single turnkey contract manufacturer—one with its own preferred label supplier. But Eden went to bat for Overnight Labels.

Recalls Pannizzo, “Eden called me up and said, ‘Look, we’re moving to a turnkey manufacturer, but I want you to know you have an opportunity to keep all the work.’” It turns out that Eden had told the co-manufacturer in no uncertain terms they wanted Overnight Labels to continue to supply their labels. “It was a big thing for a co-manufacturer to eat; we were kind of shoved down their throat,” says Pannizzo. “But here it is, five years later, and we’re doing nearly all of this co-packer’s label work now.

“Because they were so impressed with us and the job we were doing with Eden, we’ve now taken over and are doing labels for some of their larger accounts. It’s kind of like a Cinderella story—that’s not usually how it goes. There is such value in having a relationship with a customer and supporting them, because you always get that back in spades.”

If you want a partner, not just a printer, call 800-472-5753, or email info@overnightlabels.com.

Get Ahead of the Pack: Top 10 Reasons to Switch to Flexible Packaging

There are many exciting changes in the packaging world these days, but perhaps one of the biggest trends is the huge growth of the flexible packaging industry.  If flexible packaging did not exist, neither would bagged salads that stay fresh for days; frozen foods that steam right in their packages; household products like antibacterial wipes and easy-to-use laundry detergent; numerous health and beauty products; as well as single-serve protein and meal replacement supplements.

According to Flexible Packaging Association’s recent Flexible Packaging Transition Advantages Study, when given the choice between the same products in non-flexible packaging, 71% of consumers said they prefer flexible packaging.  In fact, this market is projected to grow from its current size of 102.19 Billion to 131.65 Billion by 2022.

There are numerous reasons why flexible packaging has become so popular, so here is our top ten:

  1. It’s lightweight, easy to store, carry and reseal
  2. Customizable – available in many different shapes, sizes and films
  3. Able to provide tamper-evident, reclosure and dispensing options
  4. Provides efficient product to package ratios
  5. Provides a smooth surface for high-quality printed images, so it’s visually appealing on store shelves and to consumers
  6. Less expensive to produce – although using plastic can appear cheaper, not as much material is needed to make flexible packaging. Some studies have put the potential savings from using flexible packaging at as much as 40%.
  7. Cheaper to Ship – the weight of a flexible material can be up to 70% lighter than that of traditional packaging.
  8. Able to extend the shelf life of many products, especially food.
  9. It is the ideal environmental choice because it uses fewer resources, generates fewer emissions and creates less waste
  10. It is at the forefront of important packaging trends in product protection, packaging design and performance.

In business since 1987, Overnight Labels has deep experience in the Flexible Packaging category.  Our presses are ideal for bags/pouches, stick/sample packs and sachets.  Our knowledgeable sales team can help you navigate the wide variety of substrates, inks and finishing options in order for you to make the switch, or to launch new product.

Seeing is believing…so order a Free Possibilities Kit to view our range of flexible packaging options for your brand.

To learn more, get in touch with us by calling 800-472-5753, or by emailing info@overnightlabels.com.

CleanFlake Recyclable Adhesive

You’ve created a great product.  You want to be eco-friendly,   so you’ve chosen to use a PET bottle for its recyclability.  However, there is a catch. Pressure-sensitive labels typically limit PET recyclability into food-grade due to adhesive contamination.  In fact, 560 million PET bottles are wasted every year in the recycling process, largely due to incompatible label materials.

As a recipient of a numerous Sustainable Packaging and Environmental Excellence Awards, and as a member of the Sustainable Green Printing Partnership, Overnight Labels has been at the forefront of this movement for many years.  We are constantly on the lookout for the newest innovations in eco-friendly packaging.

That’s why we offer Avery Dennison’s CleanFlake™ , a water-based, recyclable adhesive that cleanly separates during the PET Plastic recycling process resulting in pure PET flakes, the conservation of virgin PET resources, and less landfill waste.

Check out this video demonstration to see how this product works.

To learn more, get in touch with us by calling 800-472-5753, or by emailing info@overnightlabels.com.

Overnight Labels Is Featured In Packaging Technologies Today

A Look at Today’s Labeling Problems and Solutions

Labeling today faces different, and perhaps more complex, challenges than years past. Retailing issues, price point, and increasing competition on shelf lends the industry to look for more solutions to help ease the pain of labeling. So, what are the pains and how have these evolved over time?

We asked Don Earl, president of Overnight Labels, what CPGs want from labels today and how this demand changed over the years, and his response was surprising.

“Our primary business is in nutraceutical and beverage, and what we are noticing is that runs are getting shorter, companies have more SKUs, and we have less lead time. What’s interesting to see is that the more entrepreneurial companies want more innovation, and the less entrepreneurial companies want to create a simpler, less expensive label option. Big CPG brands are going to these types of labels, while small companies are coming onto the scene with beautiful labels to garner attention,” says Earl.

Why is that?

“When you start out as an entrepreneur, you want the effects, the beautiful labels, and then you enter large retailers and you need to lower cost, so design and labels have to alter for this. New brands can now skip the retailer and go straight to online sales. Traditional retailers are suffering and consumers are reporting a less-than-exemplary experience, with either items sold out, bad customer service, etc. It’s no surprise that more sales are going to online,” continues Earl.

How is the rise of digital printing affecting the industry?

“For one thing, it is accommodating the shorter runs. You can experiment a bit with digital printing. For big runs we still use the flexo, but for prototypes, digital printing works well, and quickly. The speed helps us show the prototypes quickly to our customers, which is important, because they face more competition within their industries, which means more products and formulas that need to be launched fast,” states Earl.

Labels aid in protecting the product inside, displaying pertinent information, and delivering great graphics. In general, why is the overall quality of labels so important?

As Earl states, “Quality is always important– we always operate with the idea that the label has to be perfect every single time, and every run.”

“We have water-resistant, light-blocking, and other labels, all ready to be tailored to the packaging need. In shrink sleeve, we see a lot of fresh beverages that use HPP (high pressure processing), which is a rough process for a label, so you have to use a specific label to hold up during the HPP process,” says Earl.

What challenges do your customers face as it pertains to labels? And what are the solutions?

“The biggest thing is speed to market, and reacting quickly. That is a struggle because there is more regulation than there used to be. Lead time is squandered in testing, legal, compliance review, ensuring all nutrition facts are accurate, etc. So then by the time that’s done, the customer needs it out asap. They promise a time to get the product on the shelf and compliance makes it difficult to meet that timing. Ideally, we would like 2-3 weeks lead time, depending on the complexity of a run, but with the changing landscape, we can do it in far less time, to help our customers out,” says Earl.

How?

“To accommodate, we have to run efficiently and plan differently,” continues Earl.

Ok, so we know about the common problems of today, what are the trends you’re seeing?

“Years ago, people created a label that looked cool, now it’s all about creating a mood, and creating an identity with the brand. These companies are trying to create a bigger picture, not just one product, but a family of products with a brand behind it, and a rationale. And it all has to fit together. For instance, in the past, color coding was just out of convenience to signal which is which, now it’s used to create a whole brand picture, mood and vision. Also, now the product becomes part of the design; designers are getting savvier and leveraging the product to tie into the label.”

Established in 1987, Overnight Labels, Inc., is an award-winning U.S.-based manufacturer specializing in custom printed shrink sleeves, neckbands, flexible film, stick packs, booklets, peel-back and piggy-back labels, IRC coupons, confectionary wrappers, clamshell inserts, pressure and non-pressure sensitive labels, rotary silkscreen, foil, tactile varnishes, craft beer labels, embossed labels, reclosure labels, blister card backing, dual-chambered shrink sleeves, and more. Visit overnightlabels.com