Tactile Labels Deliver the ‘Feel Appeal’ to Consumers

Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  That’s why, over the last few years, the break-out stars in the packaging world have been tactile labels.

Seeing is believing.
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Tempted to Touch

In the past, textured elements were prevalent in luxury goods especially within cosmetics, wine and spirit offerings. In fact, in a 2014 study, researchers found that consumers were more inclined to purchase an item with a tactile finish and pay extra for it.  Since then, this embellishment has made a mark in other CPG industries including food, beverage, and supplements.

Tactile

Shrink Sleeve with tactile bottle condensation effect

An Array of Options

This year, tactile labels were included on many packaging design trend lists.  Adding this textured dimension to a label opens up an array of design options that range from strong to subtle and soft to scratchy.  Here is a breakdown of some of the most popular possibilities:

  • Soft Touch is a type of coating that gives the label a velvet-like texture and enhances its look. It also serves as fingerprint-resistant barrier.
  • Embossing produces a raised area very often used in the type, logo or patterned background.  This aesthetic provides a rich depth that instantly signals an expensive feel.
  • Glitter Coating amps up the glam by adding glitter particles to spot UV coating. Consumers can’t help but reach out and touch when they see packaging with this eye-catching decoration.
  • Pearlescent Coating is glitter coating’s more subtle counterpart. It produces a shimmering, reflective effect that feels lush to the touch.
  • Spot UV Coating brings a unique element by emphasizing specific areas of the label. Using a thicker coating has a 3D effect and can be used quite effectively in the overall design.
  • Sandy Finishes offer a slightly coarse feel similar to fine sandpaper and adds a small surprise to consumers when they check out the goods.

How Does It Happen?

Tactile labels are produced using a variety of techniques with varnishes, laminations, and equipment such as a UV Rotary Silk Screen unit.  Some converters like Overnight Labels have an expertise in specialty finishes and have actually created their own proprietary textures that feel similar to leather and snakeskin.

tactile snakeskin effect

“Sometimes the industry has not caught up to packaging designer’s imagination, so we like to do our own new product development,” said Don Earl, president of Overnight Labels. It’s almost like being a chemist, experimenting with different formulas to find right combination of elements to produce a unique sensory experience just by holding a packaged good in your hand.”

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples, click here.

 

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Four Questions to Ask a Printer

 

Covid-19 upended the business community and created a great deal of stress, especially for manufacturers of essential items.  Part of the pressure fell to packaging converters trying to keep up with material shortages, increased quantities, and lockdowns.  While some struggled, others had the infrastructure in place to persevere.  That’s why these challenging times call for an additional layer of questions to ask a printer during a pandemic:

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Think of Printers as Partners and Dig Deep to Ensure You Have Chosen Wisely

Pre-pandemic converters may have been chosen because of price, location or perhaps a referral.  Brands should assess if a printer can easily pivot to a packaging change, increased quantity or a new product launch brought on by Covid-19.  When launching a new product not in a brand’s wheelhouse, it’s important to look the printer to recommend the appropriate stocks, films, adhesives, and coatings. Inexperienced printers may not have the technical expertise to choose the right combinations in order to avoid labels that peel off or ink that runs or smears.

To Ensure Quality and Inventory Levels, Look for Printers with Domestically Sourced Material

COVID-19 caused material shortages for many printers that sourced overseas.  Have direct conversations to ensure that the converter is well-stocked with your brand’s packaging materials.  If you foresee a potential issue, it’s important to know that the supplier has a plan B that won’t impact the packaging integrity and ship date.  Shortages aside, most domestically sourced stock and films are better quality.

Ask How Different Elements of the Printing Process are Handled

Turnaround times for printers that farm out steps like pre-press, proof generation, ink mixing and plate making are typically longer. Overnight Labels produces everything in-house, and are not dependent on other vendors, which saves crucial time. This was especially relevant to clients last spring and summer since the essential products they produced were flying off the shelves.

Look for Printers with an Eye Towards the Future

The current crisis won’t last forever.  Smart brands and converters know that innovation gives them a competitive edge.  Ask about capabilities in areas of advancements like smart labels and mosaic printing.  While sustainable options may not be perfect just yet, savvy printers should also offer a well-rounded portfolio that includes film, ink, and adhesive options.  Don’t forget to ask about the sustainability steps they take internally to run the business.

Click here to receive a free sample kit, which contains a wide variety of award-winning labels featuring many different finishes, laminations, and effects.  In a hurry for a price quote? Email your needs to custservice@overnightlabels.com or call us at 631.242-4240.

2021 Packaging Production in a Pandemic: What’s in and out?

 

 

Looking back at the early days of the pandemic, most suppliers, manufacturers, and stakeholders agree that they were unprepared to handle the ramifications the pandemic had on their businesses.   From weak supply chains to spikes in demand for products that had not been forecasted, these issues have driven a shift in several areas of manufacturing, especially packaging.  So, what’s in and what’s out in 2021?

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IN: Producing Packaging in the USA             OUT: Producing Packaging Overseas

Why: When China shutdown, the domino effect lead to production delays, product scarcity at retail and consumer anxiety.  With uncertain days ahead, many US companies are switching to domestic package printers.  This allows them greater flexibility, speed-to-market, quality control, communication, and supports American workers.

IN: Printing Custom Labels                             OUT:  Printing on Containers

Why: Printing directly on to containers means high minimums and can be costly unless printed overseas.  New regulations have also made holding inventory more difficult.  With today’s advancements in specialty finishes, it’s possible to achieve the same high-end look with a custom label.   Brands are finding that labels offer greater flexibility, faster turnaround times, require lower minimums and are less expensive than printing directly on your vessel.

IN: Prioritizing Experience                            OUT: Prioritizing Pricing

Why: The pandemic taught us is that it’s crucial to choose the right partners.  Pricing becomes less significant when a converter runs short of stock, can’t handle increased orders, or misses deadlines. Converters with longevity in the business tended to have enough inventory, available presses, employees, and technical expertise to weather the early impact of Covid.

Overnight Labels has been in business since 1987.  Over the last few months, we’ve worked with many clients dealing with the new normal.  We’ve printed millions of labels, shrink sleeves and rolls of flexible packaging for companies trying to get essential items to market as fast as possible. Some of them had supply chain issues, and we were able to help because all of our material is domestically sourced.  Our inventory is huge, so we never ran out of stock, even at the height of Covid-19.

Click here to receive a free sample kit, which contains a wide variety of our award-winning labels featuring many different finishes, laminations, and effects.  In a hurry for a price quote? Email your needs to custservice@overnightlabels.com or call us at 631.242-4240.

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

Although 2020 events have impacted supply chains and slowed the growth of sustainable packaging, the importance of specialty finishes continues to be a pandemic packaging trend. Many brands opt for new foil techniques and innovative varnish textures as a way to keep costs down, while still achieving a high-end look.  They are also an effective touch to get your packaging spotted on social media and online shopping platforms.

Overnight Labels printed Eden BodyWorks new labels usinga soft-touch laminate film with cold foil application

Overnight Labels printed Eden BodyWorks new labels for the Almond Marshmallow line, which feature a soft-touch laminate film with cold foil application

These include:

  • Glitter: Incorporates small holographic bits of glitter.
  • MotionCoat: A UV coating system that when used with vector based artwork creates a stunning motion-like image.
  • Gloss: Creates a noticeable contrast between the glossy UV coating and the smooth matte appearance where the spot OPV is under the coating.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Emboss: Is a multi-dimensional label with a raised effect in specific areas that gives depth to a design and adds a tactile sensation. It’s typically used on lettering, custom designs, patterns, or decoration effects to create a striking label.
  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.
  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.
  • Spot Coating: is used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes.

    To achieve this glitter effect for Eva NYC:, Overnight Labels applied cold foil on a shrink sleeve

Overnight Labels has been widely recognized for their emphasis on innovation and an expertise in finishes.  We use a number of printing techniques in all categories including labelsshrink sleeves,  flexible packaging and package prototyping.  Currently, we are one of the only printers in the United States to offer metallic inks for digital printing. New capabilities include silk screening on shrink sleeves and HP Mosaic digital printing, which generates thousands of unique graphics from just one label design.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.

 

Covid-19 Causes Switch to Shrink Sleeves

Once considered the new kid in town, shrink sleeves continue to grow. In fact, since the Covid-19 outbreak, some  brands that previously printed directly onto containers have switched to shrink sleeves.  This is due to shorter lead times, cost and because this type of packaging allows manufacturers to produce lower quantities.

Other benefits include 360 degree visuals, product protection, masking uneven fill lines, and tamper-proof packaging. But to avoid any sleeve slip-ups, it’s important that you’re working with an experienced label professional.

Seeing is believing.
Click here for a free sample kit.

Material Mishaps

Some US printers have had material shortages because they purchased their shrink film overseas. But even before the pandemic, Overnight Labels always felt that film from overseas was inferior.  All of our material is made in the US, and we are well stocked.  This means that even at the height of Covid-19, our customers did not face any supply chain issues because of packaging.

Design Disasters

Despite their many benefits, shrink sleeves have their own set of challenges.  When bottles with dramatic curvatures and reliefs are utilized, designers must have a clear understanding of how the artwork will distort. If the art isn’t up to spec and proofed properly, mistakes can happen.

“We size the container and provide the specifications. Then we send you a layout noting any areas of concern (i.e. high shrink areas) as well as fold and seam positioning,” said Overnight Labels President Don Earl.

Solvent  Slip-ups

Don’t forget about your label’s seam! In addition to a good design, correct converting practices are a must to ensure accurate application of the solvent used to join the label seam.  Use of the wrong solvent can cause multiple problems that impact seams.  They can lift, causing a sharp edge or split, which could cause the sleeve to fall off.  An experienced label printer will guide you to make the right choice.

Printing Pros

In business since 1987, Overnight Labels has deep experience in this category.  In fact, we have a dedicated team just for shrinks. That’s why we are able to offer lower minimums and faster turnaround times than industry averages.

In addition to shrink sleeves, Overnight Labels prints flexible packaging and pressure sensitive labelsClick here for a  free sample kit.  For a quote, email to custservice@overnightlabels.com or call  631-242-4240.

Covid-19 Causes Flexible Packaging Sachets to Surge

The flexible packaging marketing was still growing in 2019, but  slowing because of consumer demand for eco-friendly materials.  But Covid-19 has dramatically shifted consumer priorities.  Sustainability has taken a back seat to safety.   Now, flexible packaging sample-size sachets will be a major factor in health, beauty, and personal care sales for the foreseeable future.

Contactless is Crucial

Even before the pandemic, there were concerns about bacteria being transmitted through in-store makeup tester shared samples. But these sectors rely on salesperson application or customers experimenting with a tester to drive purchase.  While some stores like Sephora and Ulta have announced virtual try-on tools, research shows that customers are four times more likely to buy a product only when they personally test it. That’s why retailers are opting for a hybrid approach to sampling that includes, technology, salesperson self-demonstration and single-use sampling.

Seeing is believing.
Click here for a free sample kit.

Sachet Solutions

Sachets are ideal because they are affordable, hygienic and allow customers to safely engage with products.  These small packs are made by sealing flexible packaging material on all four sides.  They are appropriate for dry products, tablets and capsules, liquids, creams, and powders.  In addition to in-store environments, sachets are emerging as a top marketing tool when paired with curbside pickups, ecommerce, and direct mail.

Capable Converter

Not all printers have presses that can produce flexible packaging.  Some that have this capability, require very large orders, or have turnaround times that can exceed two months.  Overnight Labels is able to offer minimums and lead times that are lower than industry averages.  Only high-quality, domestically sourced films are ever used, which is key to the supply chain during the Covid-19 crisis.

Flexible PackagingIn addition to sachets, Overnight Labels prints bags, pouches, and stick packs; as well as shrink sleeves and pressure sensitive labels.  Click here for a  free sample kit.  For a quote, email to custservice@overnightlabels.com or call  800.472.5753.

Covid-19 Causes Tamper-Evident Labels Tick-up

Just a few short months ago, sustainable packaging and holographic effects were two label trends that were gaining popularity.  But since Covid-19 lockdowns began in March, we have seen noticeable shifts in the industry. This new “normal” of living through a pandemic has given rise to an increase in tamper-evident labels.

Since they are an important component in cannabis packaging, there was already some growth in this category. But now that restaurant/grocery deliveries and ecommerce have all dramatically surged, these seals are essential for consumer peace of mind.

According to research by adhesive and substrate provider Avery Dennison, since COVID-19 began, safety is top of mind for consumers.  Because of this concern, they report that most delivery orders use some sort of tamper-evident seal.

Seeing is believing.
Click here for a free sample kit.

Scary Start

This very functional security label has actually been around for decades.  It was born out of the infamous 1983 incident when someone laced Tylenol bottles with cyanide resulting in seven deaths.  That event led to the development an entire category of tamper-resistant packaging including the breakable plastic rings on beverages, individual seals on over-the-counter medications and tamper-evident labels.

Secure Solutions

Regardless if the material is film and paper stock, it is clear that tamper evident labels improve the security of any item by forming a seal that will indicate if someone has attempted to open it without permission.  They also act as an impactful visual deterrent.   Some options include:

Jar and Bag Seals: These basic pressure sensitive labels wrap around the top of your product to show that they have not been opened.  An added plus is that they provide extra space for branding.  Commonly used shapes include narrow rectangles, circles, square s, and barbells.Barbell-shaped pressure sensitive seal

Perforated safety tabs: Functions as a seal by adding material, usually film, that overlaps with the lid or opening of a product. It’s attached using a perforation that rips from the main label when opened.   Cosmetic companies often use this for lip sticks, gloss, and balms.

Void Labels: Help identify a compromised item by leaving a message on both the label and the product that it is adhered to. When the label is removed from the substrate, it leaves an imprinted “void” pattern, which means it has been tampered with.

Neck Bands: Great for bottled products and are commonly used in the pharmaceutical, food & beverage, and health & beauty industries.  In addition to security, these heat shrinkable seals offer several benefits such as covering the fill line, increasing the design space, and helping to keep the cap and neck ring clean and dust free.

It has been almost 40 years since tamper-evident labels were first created.  It is clear that they are still playing a vital role today in helping consumers feel less anxious and more confident about their purchases.  Thinking of adding a tamper-evident label to your product?  Email samples@overnightlabels.com and we will send you a sample kit.

 

We’re Giving the “Green Light” to a Comprehensive Eco-Friendly Packaging Portfolio

Overnight Labels has been focused on sustainability in the packaging industry for more than a decade.  In fact, we started winning awards for sustainable packaging in 2007 and are vigilant in researching the newest innovations.  Over time, we realized that there was more to “going green” than just recycled paper stock.  That’s why we’re unveiling an entire eco-friendly packaging  portfolio – from stocks, to adhesive and even industry certifications – to address customers desires to be environmentally conscious.

“Just two years ago, when talking to customers about sustainable packaging, there were only a few items available and most would not work for their needs, said Don Earl, president of Overnight Labels.  “It’s  gratifying to see the changes in the packaging industry and to be able to offer an entire portfolio of packaging options.”

eco friendly labels Eco-Friendly Packaging Portfolio Materials:

  • Tree-free stock made from hemp, bamboo, bagasse, cotton linters and used burlap coffee bags.
  • Sustainable Shrink Sleeves, Multi-packs and Neck Bands are made with Smartcycle, which is produced from recycled PET bottles. This option is more resilient than previous eco-friendly shrink films.  We also offer EarthFirst® PLA, made from corn, which is 100% compostable.
  • Compostable Flexible Packaging
  • Water-based inks with limited VOCs (volatile organic compounds)
  • CleanFlake™ Adhesive: 560 million PET bottles are wasted every year in the recycling process, largely due to incompatible label materials. CleanFlake™ is a water-based recyclable adhesive that cleanly separates during the PET Plastic recycling process.

Certifications:Sustainable Green Printing Partnership

Rounding out the portfolio is being a certified member of the Sustainable Green Printing Partnership.  When a printing facility is a certified Sustainable Green Printer, they must follow sustainability best practices, including and beyond regulatory compliance and reduce their environmental impact.

Ready to talk about really going green? Contact Overnight Labels at 631-242-4240 or info@overnightlabels.com.

New to the Hand Sanitizer Business? The Right Label Materials Matter.

We all know that Covid-19 has dramatically changed most businesses for the foreseeable future.  No one could have predicted that fashion companies would be making face masks. Or that beer, wine and spirit brands would be producing hand sanitizer.

In fact, sales of gel-based hand sanitizers saw a 73% spike in March 2020 and the US hand sanitizer market is expected to grow at a CAGR of over 20% through 2025.  With store shelves and online outlets of this important item out of stock, both established and new businesses are ramping up production lines to help. But, switching gears with your product not only means a new label design.  Because of the high alcohol content, it may also require a change to your label material.

For example, many wine brands tend to print their labels on a high-end paper stock.  This allows them to choose something that may be textured and typically gives an old world look.  Some use specialty techniques like embossing to add a luxury quality and help their brand stand out.  But these stocks and effects won’t cut it for a hand sanitizer.  You run the risk that the labels will peel off, the printed ink will run/smear, and important information about the product will be illegible.

Better With BOPP

For hand sanitizers, a biaxially oriented polypropelyne material, commonly known as BOPP is highly recommended.  The moisture and solvent resistance qualities of BOPP have made it a popular material for personal care, household and food & beverage items. It’s preferred because it is durable, non-toxic and the ink will not migrate. BOPP is available in white, clear or silver with either gloss or matte laminates.  BOPP is an ideal material to use if your business is using a container that is new to the brand and want a straight forward label shape to save time on overall design.  You can also add Also a high end tactile lamination to add a little pizazz to a basic product label.

Shrink Sleeves LabelsShrink Sleeve Success

Shrink sleeves are a perfect fit for hand sanitizers that will be produced in uniquely shaped bottles and containers. This packaging allows for a 360 degree view of graphics, added protection from breakage, and can mask uneven fill lines.  Shrink Sleeves are ideal for companies that will be using the same containers as previously produced products, so they won’t have the added time usually needed in the sleeve templating process.

The Correct Combination

In addition to material, other considerations include ink, adhesive and lamination.  It’s crucial that your label supplier has the expertise to recommend that right combination of all three.  Overnight Labels has been in business for over 30 years and has an expertise in knowing the appropriate products to use that can withstand the high alcohol content found in hand sanitizers, disinfectant wipes and other in-demand Covid-19 products.  We’re open and here to help.

For a quote or more information, email custservice@overnightlabels.com or call 631-242-4240.

Attending NPEW? Here’s Why You Should Visit Booth 3464

 

  • Award-winning labels, shrink sleeves, flexible packaging and prototypes
  • SGP Certified (Sustainable Green Printing Partnership) and a leader in the eco-friendly printing movement
  • An extensive background in all phases of co-packing and filling
  • Over 30 years of experience in a wide range of industries, including nutraceuticals, sports nutrition pet, food, beverage, health & beauty
  • Expertise in high-end finishes, foils and specialty varnishes

    Free Possibilities Kit

    Click for a free sample kit or email: samples@overnightlabels.com

  • All processes, including plate making, ink mixing, and proof generation, are done in-house.
  • Low minimums and set up costs
  • 14 presses that produce over 400,000,000 printed units per year
  • One of only five U.S. Label printers with a Platinum Level GMI Certification for Target, Walgreen’s & CVS