Entries by debbie

Tactile Labels Deliver the ‘Feel Appeal’ to Consumers

  Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  Over the last few years one of the break-out stars in the packaging world has […]

Tactile Labels Deliver the ‘Feel Appeal’ to Consumers

  Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  That’s why over the last few years one of the break-out stars in the packaging […]

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

  Although 2020 events slowed supply chains, specialty finishes has accelerated during the pandemic as an important packaging trend. Many brands opt for new techniques and innovative  textures as a way to keep costs down, while still achieving a high-end look.  They’re also an effective touch to get your packaging spotted on social media and […]

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

  Although 2020 events slowed supply chains, specialty finishes has accelerated during the pandemic as an important packaging trend. Many brands opt for new techniques and innovative  textures as a way to keep costs down, while still achieving a high-end look.  They’re also an effective touch to get your packaging spotted on social media and […]

Four Questions to Ask a Printer

  Covid-19 upended the business community and created a great deal of stress, especially for manufacturers of essential items.  Part of the pressure fell to packaging converters trying to keep up with material shortages, increased quantities, and lockdowns.  While some struggled, others had the infrastructure in place to persevere.  That’s why these challenging times call […]

Covid-19 Causes Tamper-Evident Tick-up

From the way we work to how we shop, Covid-19 caused seismic shifts in the beauty industry, especially in the area of packaging.  Although trends come and go, most agree that the importance of  tamper-evident labels is here to stay. Seeing is believing. Click here for a free sample kit. There was already some growth […]

2021 Packaging Production in a Pandemic: What’s in and out?

    Looking back at the early days of the pandemic, most suppliers, manufacturers, and stakeholders agree that they were unprepared to handle the ramifications the pandemic had on their businesses.   From weak supply chains to spikes in demand for products that had not been forecasted, these issues have driven a shift in several areas […]

2021 Packaging Production in a Pandemic: What’s in and out?

    Looking back at the early days of the pandemic, most suppliers, manufacturers, and stakeholders agree that they were unprepared to handle the ramifications the pandemic had on their businesses.   From weak supply chains to spikes in demand for products that had not been forecasted, these issues have driven a shift in several areas […]

Free Samples of Award-Winning Labels

Over the last few months, I’ve worked with many clients dealing with the new normal, including supply chain issues. Overnight Labels has been able to help them because all of our material is domestically sourced. We never ran out, even at the height of Covid-19.  Our turnaround times are faster than industry averages, so we’ve printed millions of […]

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

  Although 2020 events have impacted supply chains and slowed the growth of sustainable packaging, the importance of specialty finishes continues to be a pandemic packaging trend. Many brands opt for new foil techniques and innovative varnish textures as a way to keep costs down, while still achieving a high-end look.  They are also an effective […]