Entries by debbie

Digital Printing Vs. Flexo Printing: Weighing What’s Right for Your Packaging Project

Sustainable, embellished, smart, and tactile; innovation has driven the label business to explode over the last few years.  Brand owners have a plethora of label options to choose from, but it’s important to start by selecting the printing process since it impacts the entire project. In the great debate between flexographic or digital printing, these…

2022 Packaging Trend: Specialty Labels

Packaging needs to be on point in order to stand out on shelves and online.  But with so many beauty products fighting for attention, bold color choices or unique container shapes may not be enough.  Specialty labels with eye-catching finishes, tactile coatings, or a combination of both deliver the wow factor that is influencing today’s…

Want Packaging Perfection? It’s All About Prototyping.

No matter how great a product is, the packaging could be the deciding factor for many consumer purchases.  That’s why it’s important not to skip the prototyping step when launching a new product. Creating a comp is crucial as it allows marketers, designers and engineers to try out packaging effectiveness by reviewing and testing its…

Specialty Labels Deliver the ‘Feel Appeal’ to Consumers

  Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  Over the last few years, specialty labels have been the break-out stars in the packaging…

Tactile Labels Deliver the ‘Feel Appeal’ to Consumers

  Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  Over the last few years the break-out stars in the packaging world have been tactile…

Tactile Labels Deliver the ‘Feel Appeal’ to Consumers

Brand owners know that their packaging needs to be on point in order to stand out on shelves and online.  But with so many products fighting for attention, bold color choices or unique container shapes may not be enough.  That’s why, over the last few years, the break-out stars in the packaging world have been…

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

  Although 2020 events slowed supply chains, specialty finishes has accelerated during the pandemic as an important packaging trend. Many brands opt for new techniques and innovative  textures as a way to keep costs down, while still achieving a high-end look.  They’re also an effective touch to get your packaging spotted on social media and…

Pandemic Packaging Trends: Specialty Finishes Continue to Shine

  Although 2020 events slowed supply chains, specialty finishes has accelerated during the pandemic as an important packaging trend. Many brands opt for new techniques and innovative  textures as a way to keep costs down, while still achieving a high-end look.  They’re also an effective touch to get your packaging spotted on social media and…

Four Questions to Ask a Printer

  Covid-19 upended the business community and created a great deal of stress, especially for manufacturers of essential items.  Part of the pressure fell to packaging converters trying to keep up with material shortages, increased quantities, and lockdowns.  While some struggled, others had the infrastructure in place to persevere.  That’s why these challenging times call…

Covid-19 Causes Tamper-Evident Tick-up

From the way we work to how we shop, Covid-19 caused seismic shifts in the beauty industry, especially in the area of packaging.  Although trends come and go, most agree that the importance of  tamper-evident labels is here to stay. Seeing is believing. Click here for a free sample kit. There was already some growth…