No matter how great a product is, its packaging could be the deciding factor for many consumer purchases. That’s why it’s crucial to get it right, and the only way to do that is by first creating a prototype before you go into mass production. What Exactly is a Packaging Prototype? Essentially a packaging […]
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Overnight Labels has been working with Tickle Water since 2016. This edition of Customer Spotlight features an interview with the creator, Heather McDowell About Tickle Water One day my son, Jayger, wanted to try the sparkling water that I was drinking and I thought, why not? I told him it was going to “tickle” his tongue […]
Although high-pressure pasteurization (HPP) has been around for years, this year it seems to be reaching critical mass. In fact, some studies predict a higher than 11.26% annual growth rate for HPP packaging, which will comprise $1.1 billion of the food packaging market within the next five years. In fact, Food and beverage companies certified by […]
Over the last few years, two of the most common words used in packaging are eco-friendly and sustainable. Packaging decision-makers typically think they are being good corporate citizens if they use eco-friendly paper stock, but there are many other elements to consider in order for a product to truly “go green.” As a recipient of […]
Partnering pays off for brand owner, converter Eden BodyWorks finds a partner in its label converter whose competence and loyalty results in benefits for both companies as Eden’s business expands. By Anne Marie Mohan, Senior Editor, Packaging World Every brand owner would like to find a packaging supplier that goes beyond selling them a product to […]
There are many exciting changes in the packaging world these days, but perhaps one of the biggest trends is the huge growth of the flexible packaging industry. If flexible packaging did not exist, neither would bagged salads that stay fresh for days; frozen foods that steam right in their packages; household products like antibacterial wipes […]
You’ve created a great product. You want to be eco-friendly, so you’ve chosen to use a PET bottle for its recyclability. However, there is a catch. Pressure-sensitive labels typically limit PET recyclability into food-grade due to adhesive contamination. In fact, 560 million PET bottles are wasted every year in the recycling process, largely due to […]
A Look at Today’s Labeling Problems and Solutions By: Elisabeth Cuneo, Editor, Packaging Technology Today Labeling today faces different, and perhaps more complex, challenges than years past. Retailing issues, price point, and increasing competition on shelf lends the industry to look for more solutions to help ease the pain of labeling. So, what are the pains […]
One day you’re in, and the next you’re out….. A few years ago, masculine packaging was the next big thing…and now it’s all about minimalism and vintage. As we kick off 2018, what trends are here to stay…at least for now?
You’ve got this great idea that you’ve spent countless hours nurturing into an actual product. Now that you are almost ready to deliver it to the public, you want to make sure that the packaging on the outside is just as good as what’s on the inside. With so many label options these days, how do you choose what’s right for your “Baby?”
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#ThrowbackThursday 90s edition. Remember this popular fruit drink? Like if you think the #labels would still work today!