Entries by admin

Tips to Win the War of the Nutraceuticals

If a consumer goes to Vitamin Shoppe or GNC, chances are that they are overwhelmed within the first 30 seconds. With so many brands fighting for your attention, it’s almost like Game of Thrones in the nutraceutical aisle. A steady flow of product advancements have led to ongoing consumer demand and a tremendous supply of […]

The Final Touch: How to Choose the Right Finish for Your Product

You’ve created the perfect label design to match your awesome product.   All of the decisions that you have made over the last few months are finally done, right?  Well, not quite yet.  You’ll probably need to choose one more important item to cross the finish line, literally.  It’s something that will not only enhance the […]

Want Packaging Perfection? It’s All About Prototyping.

No matter how great a product is, its packaging could be the deciding factor for many consumer purchases.  That’s why it’s crucial to get it right, and the only way to do that is by first creating a prototype before you go into mass production. What Exactly is a Packaging Prototype?   Essentially a packaging […]

Customer Spotlight: Tickle Water

    Overnight Labels has been working with Tickle Water since 2016. This edition of Customer Spotlight features an interview with the creator, Heather McDowell About Tickle Water One  day my son, Jayger, wanted to try the sparkling water that I was drinking and I thought, why not? I told him it was going to “tickle” his tongue […]

Beyond Eco-Friendly Paper Stock… Is Your Packaging Really Green?

Over the last few years, two of the most common words used in packaging are eco-friendly and sustainable. Packaging decision-makers typically think they are being good corporate citizens if they use eco-friendly paper stock, but there are many other elements to consider in order for a product to truly “go green.” As a recipient of […]

Overnight Labels Is Featured In Packaging World

Partnering pays off for brand owner, converter Eden BodyWorks finds a partner in its label converter whose competence and loyalty results in benefits for both companies as Eden’s business expands. By Anne Marie Mohan, Senior Editor, Packaging World  Every brand owner would like to find a packaging supplier that goes beyond selling them a product to […]

Get Ahead of the Pack: Top 10 Reasons to Switch to Flexible Packaging

There are many exciting changes in the packaging world these days, but perhaps one of the biggest trends is the huge growth of the flexible packaging industry.  If flexible packaging did not exist, neither would bagged salads that stay fresh for days; frozen foods that steam right in their packages; household products like antibacterial wipes […]