If a consumer goes to Vitamin Shoppe or GNC, chances are that they are overwhelmed within the first 30 seconds. With so many brands fighting for your attention, it’s almost like Game of Thrones in the nutraceutical aisle. A steady flow of product advancements have led to ongoing consumer demand and a tremendous supply of […]
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You’ve created the perfect label design to match your awesome product. All of the decisions that you have made over the last few months are finally done, right? Well, not quite yet. You’ll probably need to choose one more important item to cross the finish line, literally. It’s something that will not only enhance the […]
No matter how great a product is, its packaging could be the deciding factor for many consumer purchases. That’s why it’s crucial to get it right, and the only way to do that is by first creating a prototype before you go into mass production. What Exactly is a Packaging Prototype? Essentially a packaging […]
Overnight Labels has been working with Tickle Water since 2016. This edition of Customer Spotlight features an interview with the creator, Heather McDowell About Tickle Water One day my son, Jayger, wanted to try the sparkling water that I was drinking and I thought, why not? I told him it was going to “tickle” his tongue […]
Although high-pressure pasteurization (HPP) has been around for years, this year it seems to be reaching critical mass. In fact, some studies predict a higher than 11.26% annual growth rate for HPP packaging, which will comprise $1.1 billion of the food packaging market within the next five years. In fact, Food and beverage companies certified by […]
Over the last few years, two of the most common words used in packaging are eco-friendly and sustainable. Packaging decision-makers typically think they are being good corporate citizens if they use eco-friendly paper stock, but there are many other elements to consider in order for a product to truly “go green.” As a recipient of […]
Partnering pays off for brand owner, converter Eden BodyWorks finds a partner in its label converter whose competence and loyalty results in benefits for both companies as Eden’s business expands. By Anne Marie Mohan, Senior Editor, Packaging World Every brand owner would like to find a packaging supplier that goes beyond selling them a product to […]
There are many exciting changes in the packaging world these days, but perhaps one of the biggest trends is the huge growth of the flexible packaging industry. If flexible packaging did not exist, neither would bagged salads that stay fresh for days; frozen foods that steam right in their packages; household products like antibacterial wipes […]
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We're packing up some #label samples for @cosmoprofna (7/29-7/31), where we will be exhibiting at booth 42485. Which is your favorite - pink, blue or green? Comment below.