No matter how great a product is, the packaging could be the deciding factor for many consumer purchases. That’s why it’s important not to skip the prototyping step when launching a new product. Creating a comp is crucial as it allows marketers, designers and engineers to try out packaging effectiveness by reviewing and testing its color, shape and form, brand identity and manufacturing viability before finalizing the concept.
In addition to eliminating any design errors or print problems before mass production, stakeholders need to see, touch and interact with the packaging at trade shows, focus groups, meetings with senior management or investors sales calls and photo shoots.
Some opt to hand-make a facsimile by cutting materials like paperboard to simulate the final look. Then graphics are printed and applied separately. This time-consuming, laborious approach is prone to mistakes and usually delivers low quality results. So while it’s possible to create a rudimentary looking prototype on your own, consider using a professional package prototyping company.
Overnight Labels is a full-service printing company that provides a multi-tiered approach to any packaging needs. So in addition to printing custom labels, shrink sleeves and flexible packaging, we also offers prototyping services, which also includes short-run cartons.
Go For The Pro
“Having a fully printed, smart-looking package shows the level of confidence and professionalism,” says Mark Lamberti, Business Development Manager at Overnight Labels. “Think of it as buying a new suit for an important job interview. You need to put your best foot forward.”