The flexible packaging marketing was still growing in 2019, but slowing because of consumer demand for eco-friendly materials. But Covid-19 has dramatically shifted consumer priorities. Sustainability has taken a back seat to safety. Now, flexible packaging sample-size sachets will be a major factor in health, beauty, and personal care sales for the foreseeable future.
Contactless is Crucial
Even before the pandemic, there were concerns about bacteria being transmitted through in-store makeup tester shared samples. But these sectors rely on salesperson application or customers experimenting with a tester to drive purchase. While some stores like Sephora and Ulta have announced virtual try-on tools, research shows that customers are four times more likely to buy a product only when they personally test it. That’s why retailers are opting for a hybrid approach to sampling that includes, technology, salesperson self-demonstration and single-use sampling.
Seeing is believing.
Click here for a free sample kit.
Sachets are ideal because they are affordable, hygienic and allow customers to safely engage with products. These small packs are made by sealing flexible packaging material on all four sides. They are appropriate for dry products, tablets and capsules, liquids, creams, and powders. In addition to in-store environments, sachets are emerging as a top marketing tool when paired with curbside pickups, ecommerce, and direct mail.
Not all printers have presses that can produce flexible packaging. Some that have this capability, require very large orders, or have turnaround times that can exceed two months. Overnight Labels is able to offer minimums and lead times that are lower than industry averages. Only high-quality, domestically sourced films are ever used, which is key to the supply chain during the Covid-19 crisis.
In addition to sachets, Overnight Labels prints bags, pouches, and stick packs; as well as shrink sleeves and pressure sensitive labels. Click here for a free sample kit. For a quote, email to firstname.lastname@example.org or call 800.472.5753.