Tips to Win the War of the Nutraceuticals

If a consumer goes to Vitamin Shoppe or GNC, chances are that they are overwhelmed within the first 30 seconds. With so many brands fighting for your attention, it’s almost like Game of Thrones in the nutraceutical aisle.
A steady flow of product advancements have led to ongoing consumer demand and a tremendous supply of options. In fact, by 2025, the global market for these products is projected to reach $578.23 billion. However, that’s not necessarily a good thing, as this can often generate confusion at the shelf and even online.  With so many options, how do consumers make their final choice of what to buy? Often times, it comes down to packaging, and especially labels. Brands that find the right balance in being disruptive, yet providing important information and benefits have the best chance of winning the nutraceutical wars.
Follow these tips to find the best path to vitamin victory:

Tip #1: Check Out Your Competition and Then Do the Opposite

Because black is on brand for our client at DaVinci Laboratories, they designed this label with a matte finish and used bright colors representing the different flavors and copper foil to give it some extra eye-catching interest.

Walk down any sports nutrition section and right now you’ll see that more than half of the products are glossy black with contrasting silver accents. If you want to create a design that stands out, take a risk and go against the grain. One way to do this is to choose a color or font that looks completely different from the rest. As part of your competitive analysis, don’t forget to include a search on Google or Amazon to see how you can be a digital disruptor.  

Our client, Giant Sports, does a great job conveying product details in a visually-appealing way.

Tip #2: It’s a Balancing Act
Nutraceutical labels are particularly important because they perform triple duty; they must be attention-grabbing, clearly provide ingredients and directions, and in some cases be FDA compliant. The design needs to draw consumers in, and still convey the legitimacy and quality of the product. Therefore the design and copy should be unique without going too much over-the-top.




Tip #3 Boldly Blend

To achieve this look, we recommended white polypropylene with foil accents.

There are countless options for customizing labels to differentiate them from the rest. Stand out by changing up the typical packaging elements. This is best achieved by working with a label professional who can recommend the right combination of stock, ink and finish. You may end up with something you never even dreamed was possible!
Seeing is believing! For a free sample kit, email
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The Final Touch: How to Choose the Right Finish for Your Product

You’ve created the perfect label design to match your awesome product.   All of the decisions that you have made over the last few months are finally done, right?  Well, not quite yet.  You’ll probably need to choose one more important item to cross the finish line, literally.  It’s something that will not only enhance the look of your labels, but can also provide protection and make them last longer.  We’re talking finishes.

So what exactly is the basic definition of a finish?

It’s the surface property of a paper or film determined by its texture and gloss. It describes surface contour and characteristics measurable by smoothness, gloss, absorbability and print quality. Not every label needs a finish; however, many do, especially if they face continuous handling, varying temperatures, friction, etc.

The most popular label finishes are:

  • Laminates – a film material that provides a thicker layer of protection. They are a great option for labels that will face moisture, abrasion and light. Laminates are available in gloss (shiny) and matte (a non-shiny, flat texture).
  • Varnishes – thin coatings of clear silicon placed over top of the printed label to seal and prevent scuffing and smudging. A varnish will also help give the printed surface a smooth, consistent texture and a more polished, professional look.  Varnishes can be glossy, matte or satin (semi-shiny) in appearance.
  • UV coatings – a special type of varnish that is cured during printing by exposure to ultraviolet light. Labels with this finish typically last longer and can bring a number of eye-catching elements to your label’s appearance. Spot UV coatings are used to make sections of label design stand out, while also adding dimension with the contrast of gloss and matte finishes

If you want to take it up a notch, Overnight Labels offers a number of specialty effects/finishes for added decoration.  These include:

  • Glitter: Incorporates small holographic bits of glitter.

    MotionCoat is a UV coating system that creates a stunning motion-like image

  • MotionCoat: A UV coating system that when used with vector based artwork creates a stunning motion-like image.
  • Gloss: Creates a noticeable contrast between the glossy UV coating and the smooth matte appearance where the spot OPV is under the coating.
  • Pearlescent: Produces a pearl shimmer effect when applied over or under an ink or on a substrate and can mute an image when applied over ink.
  • Emboss: Is a multi-dimensional label with a raised effect in specific areas that gives depth to a design and adds a tactile sensation. It’s typically used on lettering, custom designs, patterns, or decoration effects to create a striking label.

    Although, you can’t feel it, this label is an example of a spot gloss tactile varnish.

  • Sandy Feel: Range of different particle sizes that allows for a very rough to soft and silky feel options.

    This award winning label was printed on clear stock with process colors overprinting foil backed up with white and a full UV coating.

  • Soft Touch: Creates a matte surface that has a velvety, soft feel.
  • Tactile: A finish that gives a slightly raised texture to the label that drive people touch and feel it.
  • Cold Foil: allows printers to apply foil onto a substrate at press speed.  This technique produces brilliant metallic effects and can print fine lines, reverse outs, half tones and full tones, all in accurate register.

Seeing is believing.  To receive a sample kit that includes a wide variety of finishes, including award-winning examples from the Foil and Specialty Effects Association,  click here.