If You Are Using HPP Pasteurization, the Pressure’s On To Find the Right Label

Although high-pressure pasteurization (HPP) has been around for years, this year it seems to be reaching critical mass. In fact, some studies predict a higher than 11.26% annual growth rate for HPP packaging, which will comprise $1.1 billion of the food packaging market within the next five years.  In fact, Food and beverage companies certified by the Cold Pressure Council as using HPP have begun to display the High Pressure Certified logo on the outside of their packaging.

Overnight Labels produced these labels for Sweettauk

This non-thermal food preservation and sterilization technique is a natural and environmentally friendly process that doesn’t alter foods original properties such as flavor, color or texture. It also helps food stay fresh for longer periods of time.  To reduce contamination in the packaging process, products that go through HPP are packed, sealed, and labeled before they go through high pressure processing.

Therefore, this has numerous considerations when choosing a label:

  • It’s important to select a material that can withstand this pressure and perform in a wet environment.
  • HPP products are refrigerated, so the label must be able to stick in a cold damp place.
  • Since these same labels will be on retail shelves, they need to be able to withstand the HPP process without falling off the bottle or being compromised. Basically, they need to look great by the time they hit stores!

To avoid any issues, it’s important that you’re working with an experienced label professional when opting for HPP labels.

“Choosing the right combination of material and lamination will ensure the right recipe for success,” said Overnight Labels President Don Earl.   “It is essential that you consult with your label printer and co-packer to recommend what is best suited for your product,” said Earl.

Seeing is believing…so order a Free Possibilities Kit to see our range of options for your brand. Or, to connect with a sales representative, email info@overnightlabels.com or call 800- 472-5753.

Beyond Eco-Friendly Paper Stock… Is Your Packaging Really Green?

Packaging options that are eco-friendly

Over the last few years, two of the most common words used in packaging are eco-friendly and sustainable. Packaging decision-makers typically think they are being good corporate citizens if they use eco-friendly paper stock, but there are many other elements to consider in order for a product to truly “go green.”

As a recipient of a numerous Sustainable Packaging and Environmental Excellence Awards, Overnight Labels has been at the forefront of this movement for many years. We are constantly on the lookout for the newest innovations in eco-friendly packaging. Here are a few options available on the market for you to consider:

Even shrink sleeves can be eco-friendly

Sustainable Shrink Sleeves, Multi-packs and Neck Bands:

Unlike petrochemical based resins, EarthFirst® PLA is a wonderful green option. Since it is made from corn, it’s 100% compostable, shrinks at a lower temperature and the plastic is made from 100% annually renewable plant resources. At ONL, we use water-based inks on this film, which contain 90% fewer VOCs than solvent based inks.

CleanFlake adhesive ensures that bottles can be recycled.

Avery Dennison CleanFlake™:

You’ve chosen a PET bottle for its recyclability, however, there is a catch. Pressure-sensitive labels typically limit PET recycling into food-grade due to adhesive contamination. In fact, 560 million PET bottles are wasted every year in the recycling process, largely due to incompatible label materials.

CleanFlake™ is a water-based, recyclable adhesive that cleanly separates during the PET Plastic recycling process resulting in pure PET flakes, the conservation of virgin PET resources, and less landfill waste.

Overnight Label's award-winning flexible packaging

Flexible Packaging:

Yes, we know that this is not exactly top-of-mind when it comes to “green” materials, but there are some eco-friendly benefits to using film.  Did you know that flexible packaging is a great environmental choice because it uses fewer resources, generates fewer emissions and creates less waste? When it comes to shipping, flexible packaging takes up less volume than an equal amount of bottles or cans and requires less fuel, which reduces the carbon footprint.

Sustainable Green Printing Partnership

Partner With A Sustainable Green Printer:

You’ve made a big step in choosing eco-friendly materials, but complete the sustainable supply chain by working with a printer that shares your same values. When a facility is a certified Sustainable Green Printer, they must follow sustainability best practices, including and beyond regulatory compliance and reduce their environmental impact.

Running an efficient facility is as important as printing on compostable or recycled materials. When Overnight Labels received our SGP certification, we went from 23,668.43 pounds of ink waste to just 4,886.57.

 Ready to talk about really going green? Give us a call at 800-472-5753, or email info@overnightlabels.com.

Overnight Labels Is Featured In Packaging World

Overnight Labels is featured in Packaging WorldPartnering pays off for brand owner, converter

Eden BodyWorks finds a partner in its label converter whose competence and loyalty results in benefits for both companies as Eden’s business expands.

 Every brand owner would like to find a packaging supplier that goes beyond selling them a product to one that looks after their interests and is committed to their growth. In the case of natural hair and skincare products company Eden BodyWorks, it found such a supplier in Overnight Labels.“Overnight Labels has been a partner from the beginning,” says Ylorie Taylor, Vice President of Eden. “They’ve been able to grow with us and meet the demands of smaller production windows as well as catch ‘misses’ on our end to avoid negligent costs and errors. We consider them an extension of our creative and production teams.”

Eden has unique history. Its founder, Jasmine Lawrence, was just 11 when she concocted her first haircare remedy in an attempt to create a natural product to nurture and restore her then damaged hair. Just two years later, she launched the company, formulating natural products specifically for ethnic hair needs, and enlisted family members and friends to spread the word. It was her guest appearance on The Oprah Show though that brought her to the attention of Walmart, which picked up her product line soon after.

Today, Eden’s offerings include 35 full-size products along with a dozen travel-size options, sold in Sally Beauty, Walmart, Target, CVS, Walgreens, Kroger, and other national and local retailers, as well as online. Since 2006, Overnight Labels has supplied the company with its bottle labels, and more recently its sample size and flexible packaging, in a partnership that has paid dividends for both the brand owner and supplier.

A partner, not just a printer

Overnight Labels of Deer Park, NY, began in 1987 as a service for thermal transfer-imprinting of barcodes onto blank labels, which at that time were required by manufacturers doing government contract work. Its promise was overnight delivery. Since then, the company has evolved into a full-service label and flexible package printing company. Its equipment includes 10 flexo and two digital presses. All complementary processes, including platemaking, ink mixing, and proof generation, are done in-house as well.

Overnight Labels services a range of consumer markets, including OTC, nutraceutical, beauty, household products, sports nutrition, pet, food and beverage, chemical, and others. According to Customer Service Manager Diane Pannizzo, Overnight Labels is committed to treating every customer the same, whether it’s a start-up ordering 250 labels or a national consumer brand ordering 2 million labels.

In 2006, when Lawrence’s mother approached Overnight Labels at a trade show, Eden was beyond the start-up stage and had “pretty good distribution numbers,” says Pannizzo, but it was still a rather small company. She recalls, “Jasmine’s mother came up to me and said, ‘I’m not looking for a printer; I’m looking for a partner.’

Because they were still on the cusp of breaking out, they wanted someone that could support their needs as far as turnaround times and could recommend materials, recommend where cost savings could be had, and support their growth overall.”

When Eden brought its business to Overnight Labels, its run lengths were anywhere from 50,000 to 70,000 labels/year. “Now we’re doing 2 million,” says Pannizzo. “They’ve expanded quite a bit. And the role we’ve played in their growth is to always make sure they’ve had what they need when they needed it, including things like comps of new lines for presentations to retailers.”

For Eden’s labels, Overnight Labels uses a pressure-sensitive white biaxially oriented polypropylene stock that accommodates “squeezable applications” and those that require moisture resistance. The label graphics, which are described by Taylor as “clean, chic, and simple,” are typically printed in four colors plus several spot colors.

While Eden’s labels may be simple, there have been times when Overnight Labels has found it a challenge to reproduce some of the graphics on press. Says Pannizzo, “Their Hibiscus line uses five colors and breaks all the ‘flexo no-nos.’” Initially Overnight Labels tried flexo-printing the labels. When the colors didn’t come out to Overnight Labels’ satisfaction, they moved the job to one of their digital printing presses.

“We’ve never really run up against anything Eden BodyWorks has presented us where we’ve had to say, ‘We can’t do this, we have to modify the design.’ Instead we’ll offer suggestions on how to make the job print better,” Pannizzo says.

Recently Eden introduced its Almond Marshmallow line, a limited-edition trio of haircare products that address split ends and frizz. For this line, the company switched to a soft-touch laminate film with cold foil application. Explains Taylor, “We wanted it to stand out on shelf since it was a test offering for a specific customer.

“Diane was able to work with us on where the special effects would work best and the types of printing options it would require. She was very involved with the final design application, including sharing and providing examples of our options.

“Overnight Labels understands our brand and its aesthetic, and produces affordable, high-quality labels. They are great with sharing new concepts and helping us ideate on showcasing new products offerings via our label options.”

A Cinderella story

In the true spirit of partnership, Overnight Labels has benefitted greatly from its relationship with Eden—beyond “just” being the beneficiary of its continued business. Until five years ago, Eden was using a number of different contract manufacturers to supply its products and was sourcing its own packaging components. For cost-efficiency, it moved its business to a single turnkey contract manufacturer—one with its own preferred label supplier. But Eden went to bat for Overnight Labels.

Recalls Pannizzo, “Eden called me up and said, ‘Look, we’re moving to a turnkey manufacturer, but I want you to know you have an opportunity to keep all the work.’” It turns out that Eden had told the co-manufacturer in no uncertain terms they wanted Overnight Labels to continue to supply their labels. “It was a big thing for a co-manufacturer to eat; we were kind of shoved down their throat,” says Pannizzo. “But here it is, five years later, and we’re doing nearly all of this co-packer’s label work now.

“Because they were so impressed with us and the job we were doing with Eden, we’ve now taken over and are doing labels for some of their larger accounts. It’s kind of like a Cinderella story—that’s not usually how it goes. There is such value in having a relationship with a customer and supporting them, because you always get that back in spades.”

If you want a partner, not just a printer, call 800-472-5753, or email info@overnightlabels.com.

Get Ahead of the Pack: Top 10 Reasons to Switch to Flexible Packaging

There are many exciting changes in the packaging world these days, but perhaps one of the biggest trends is the huge growth of the flexible packaging industry.  If flexible packaging did not exist, neither would bagged salads that stay fresh for days; frozen foods that steam right in their packages; household products like antibacterial wipes and easy-to-use laundry detergent; numerous health and beauty products; as well as single-serve protein and meal replacement supplements.

According to Flexible Packaging Association’s recent Flexible Packaging Transition Advantages Study, when given the choice between the same products in non-flexible packaging, 71% of consumers said they prefer flexible packaging.  In fact, this market is projected to grow from its current size of 102.19 Billion to 131.65 Billion by 2022.

There are numerous reasons why flexible packaging has become so popular, so here is our top ten:

  1. It’s lightweight, easy to store, carry and reseal
  2. Customizable – available in many different shapes, sizes and films
  3. Able to provide tamper-evident, reclosure and dispensing options
  4. Provides efficient product to package ratios
  5. Provides a smooth surface for high-quality printed images, so it’s visually appealing on store shelves and to consumers
  6. Less expensive to produce – although using plastic can appear cheaper, not as much material is needed to make flexible packaging. Some studies have put the potential savings from using flexible packaging at as much as 40%.
  7. Cheaper to Ship – the weight of a flexible material can be up to 70% lighter than that of traditional packaging.
  8. Able to extend the shelf life of many products, especially food.
  9. It is the ideal environmental choice because it uses fewer resources, generates fewer emissions and creates less waste
  10. It is at the forefront of important packaging trends in product protection, packaging design and performance.

In business since 1987, Overnight Labels has deep experience in the Flexible Packaging category.  Our presses are ideal for bags/pouches, stick/sample packs and sachets.  Our knowledgeable sales team can help you navigate the wide variety of substrates, inks and finishing options in order for you to make the switch, or to launch new product.

Seeing is believing…so order a Free Possibilities Kit to view our range of flexible packaging options for your brand.

To learn more, get in touch with us by calling 800-472-5753, or by emailing info@overnightlabels.com.