2018 Packaging Trends

One day you’re in, and the next you’re out…..

A few years ago, masculine packaging was the next big thing…and now it’s all about minimalism and vintage.  As we kick off 2018, what trends are here to stay…at least for now?


Our client at Superieur Electrolytes is definitely on trend with their minimalist, organic packaging that gives consumers everything they need to know about the product – best tasting and better ingredients.  The look is achieved with a matte lamination on a standard gloss paper stock.


Shifa Tea provides soothing comfort, but our client’s on-trend foil packaging and brightly colored pressure sensitive label takes a flashier approach.  The look is achieved on a white BOPP (polybag friendly!) with a gloss varnish.  Now that’s what we call a great balance.


The hand-drawn look of Tickle Water’s adorable animals is just one element that makes the brand’s packaging special.  The unique, stand-out can is clear plastic with a clear label because for this all-natural sparkler, printed with cold foil on clear BOPP,  transparency is key.


The vintage lettering inspired by tattoo art adds to the authenticity of Devotion’s Nutritional Protein line. Since most protein powders on the market are typically a contemporary design with foil effects, Devotion’s playful shrink sleeve label makes it stand out in a crowd.

Does this packaging inspire you to make some changes?  We’d love to talk to you about how we can help!

Need samples? Request a Free Sample Kit

Have a question? Email us at Info@overnightlabels.com. or call us toll free at 800.472.5753


Don’t Be Fooled by the Name – The Shrink Sleeve Market Continues to Expand

You’ve got this great idea that you’ve spent countless hours nurturing into an actual product.   Now that you are almost ready to deliver it to the public, you want to make sure that the packaging on the outside is just as good as what’s on the inside.  With so many label options these days, how do you choose what’s right for your “Baby?”

Once considered the new kid in town, shrink sleeves are here to stay. This labeling technique that adheres film sleeves to products, offers many advantages including 360 degree visuals, product protection, conformity to the container shape, cost savings and the ability to bundle multiple products together.

Sounds like shrink sleeves are a great choice, right?  Well that’s true, but it’s important that you’re working with an experienced label professional when opting for this solution to avoid any packaging pitfalls. Consider these details before you press play on production:

Design Disasters

Despite their benefits, shrink sleeves have their own set of challenges when it comes to the design and manufacturing process. When bottles with dramatic curvatures and reliefs are being utilized, designers must have a clear understanding of how the artwork will distort. If the art isn’t up to spec and proofed properly, mistakes can happen.   You’ll want to choose a label manufacturer that approaches your project as a partner, not just a printer, as they will know if there are issues with the design.

“We will gladly size the container for you at no charge and will provide the specifications for your container. We will send you a layout noting any areas of concern (i.e. high shrink areas) as well as fold and seam positioning,” said Overnight Labels President Don Earl.

Material Missteps

There are several material types commonly used for shrink sleeve applications; the one that is correct for you depends on your budget, container shape, and interest in recyclability. For example, an extremely curvy bottle may require film with more aggressive shrink properties.

“Choosing the right material will ensure that the finished label shrinks properly and prevents imperfections in the finished label’s appearance, “It is imperative that you consult with your label printer and co-packer to recommend the type of film that is best suited for your product,” said Earl.

Solvent  Slip-ups

Don’t forget about your label’s seam! In addition to a good design, correct converting practices are a must to ensure accurate application of the solvent used to join the label seam.  Use of the wrong solvent can cause multiple problems that impact seams.  They can lift, causing a sharp edge or split, which could cause the sleeve to fall off.  An experienced label printer will guide you to make the right choice.

In business since 1987, Overnight Labels has deep experience in the Shrink Sleeve category.  In fact, we are one of the only printers in the country to use both matte varnish and foil on shrink sleeves, and in 2016 won a Bronze Leaf Award from the FSEA for this technique.

Seeing is believing…so  order a Free Possibilities Kit to see our range of Shrink Sleeve options for your brand.

Overnight Labels Is Featured In Packaging Strategies

Bottled lemonade shows off clean, simple label design

Overnight Labels produced these labels for Sweettauk

Sweettauk Lemonade was founded on the beach in the surf-mecca of Montauk as a brand that captures the sweet taste of summer in healthful, fun and fresh ways. The company began making organic lemonades at local farmers’ markets and soon opened a shop in its hometown of Montauk, NY. Now it has bottled up the goodness for everyone to enjoy anytime, anywhere – bringing its customers warm, feel-good vibes, all year long.

A clean simple form speaks to the pureness of the product. As a HPP (high-pressure pasteurized) product, Sweettauk was limited to certain types of bottle choices, finally choosing a stock “bullet” style PET bottle for its recyclability and communicated the brand’s message through label graphics. Overnight Labels offered a rotary silk screen white, which made the graphics on the label “pop.”

The company’s objective is to build the brand with a clear focus on “better for you” natural drinks, that have lasting social impact and prompt behavioral and cultural change.

Sweettauk balances sweet and tart, with no sugar added, nor any chemical-based sweeteners. Sweettauk is tart lemonade with 1 gram of sugar for the whole bottle.  A little organically grown, zero-calorie Stevia complements the fruit’s natural sweetness. Sweettauk Lemonade is available in a variety of flavors including Classic, Pink Hibiscus, Mango and Raspberry and sold at Whole Foods and other markets.



Mock-ups and prototypes are a great way to  ensure your packaging ideas are viable; enhance marketing, sales and investor presentations; and can help you catch and resolve any issues before you invest the money in printing a large run.   Typically, packaging prototypes  are expensive, but we are able to produce a wide variety of affordable short-run items, including:

  • Folding Cartons
  • Gusseted Bags
  • Flexible Packaging
    • Candy wrappers
    • Chip and snack bags
    • Bread Bags
    • Single Serve sample packets
    • Stick Packs
  • Labels and Tags
  • Shrink Sleeves


label prototypes


Widely used in the beauty and personal care industries, sachets are appropriate for dry products, tablets and capsules; liquids and powders.  They are ideal for sampling, trial, travel and gifting, and can also be used for stand alone SKUs.

Stick Packs

These  long, and skinny flexible packages are often used for drink mixes, nutraceuticals, spices, and other single-serve items.


More and more brands are making the switch from boxes and glass to flexible bags and pouches. They are a great choice for food, beverage, pet , cannabis and nutraceutical packaging.

  • Choose from white, clear or foil substrates
  • UV coating or lamination available in matte and gloss finishes


Custom flexible packaging continues to be a major trend. From baked goods and liquids, to powders and pills, flexible film packaging is a practical alternative for sampling and individually packaged items.

  • Inherently tamper evident
  • Less weight equals less freight
  • Reduces packaging waste
  • Provides a smooth surface for high-quality printed images.


EKLIPSE shrink sleeves provide light protection and extend the shelf life for dairy, protein beverages and some juices & organic products.  Moving the light barrier from the bottle to the label helps save on packaging costs, enables recycling, and is a lower cost option than multi-layer bottles. This shrink sleeve has a light transmission rate <1% and does not require 100% ink coverage to achieve light barrier.


Ensure your products are tamper-free with a neck band. It can be as simple as a clear tamper evident seal, or customizable with multiple colors, design and for specific marketing messages.

  • Often used in food, beverages, pharmaceutical and OTC products.