At Overnight Labels, we put a lot of time and effort into planning our trade shows months in advance. From marketing objectives such as email blasts and print advertisements, to travel arrangements, and everything in between to attract potential and existing customers to our booth. Our trade show success is dependent on all of these factors and being available to potential customers before, during, and after the show. I was happy to stumble upon this article from Newsday entitled “Prep is key to trade show success” by Jamie Herzlich that gives tips on how to prepare and be successful at a tradeshow. Please find the full article below and make sure to start planning your visit to us for NPEW in March! Booth #2172!